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| Italy led in the adoption of windows phone across Europe with a market share of 14.2% in 2015 which had come down to a mere 5.6% in Q2,2016.Latest windows mobile marketshare data by Kantar Media show that Windows phone has been loosing marketshare with equal consistency and regular alacrity across the major markets of Western Europe as it saw its marketshare plunge by almost 30 to 50% across the markets of UK, Germany, France, Spain and Italy. In UK Microsoft has seen its windows mobile market share fall from 11% in Q2,2015 to less than 5% same duration in 2016.Germany its seen fall from 10.5% to 5.40%. In France from 8.70% to 4.10%.Australia too has seen 50% fall in marketshare, from 6.30% in 2015 q2, compared to 3.00% in 2016 q2. |
Not to be outdone United States saw Microsoft shed its 3% windows mobile market share to less than 1.6% as of 2016,q2. China and japan which was never a big market of windows phone.. saw insignificant traction in Q2,2016
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