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| America’s 10 “Most Powerful” Brands of 2014: |
Coca-Cola has topped therankings since their inception in 2008, while Amazon is this year’s fastest riser, up 25 spots to 91. The overall BrandPower average score for the top 100
rankings is at its highest point this year since 2009, fueled by an increase in
familiarity rather than favorability.
About the Data: Drawn from CoreBrand’scCorporate Branding Index (CBI) for close to 1,000 companies across 50industries.
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