Online Easter Shoppers Plan To Spend 12% on Mobile Purchases

Online Easter Shoppers Plan To Spend More Per Person Than Easter Shoppers Overall  Retailers are expecting American consumers to spend nearly $16 billion this year on Easter holiday-related purchases, according to a survey conducted by the National Retail Federation and Prosper Insights

Although spending per person is expected to be slightly less than last year (as fewer consumers said they plan on celebrating the holiday), e-commerce will play a larger role than it has in years past.

 Online Easter shoppers said they plan to spend an average of $225 on the holiday, which is 64% more than Easter shoppers overall. (National Retail Federation)"

Though fewer Americans will celebrate this year (80.3% vs. 83% last year), families are still looking forward to their traditional Sunday meals

 according to the survey published by "businessinsider" 85.7% of those celebrating will spend an average of $43.18 on a holiday meal, totaling $5 billion. 

 Of those who own smartphones, nearly one in four (23.4%) will use their device to research products or compare prices. Just 12.2 percent will make an actual purchase with their smartphone. Nearly one in five (19.2%) tablet owners will make a purchase on their device, but most will simply research holiday gifts, apparel and other items (30.2%).