Windows continue to falter and Apple continues to grow in fits and starts , as the smartphone sales data from Kantar Worldpanel ComTech, for the three months to March 2014.
Apple performing strongly during this quarter mainly due to the powerful launch of iPhone 5 specially in Japan and Australia
Across Europe, Android remains the top OS with 70.7% share, while Apple holds second position at 19.2%.
Windows, at third, accounts for 8.1% of smartphone sales globallyBy Brands here is how Apple's IOS, Google's Android and Microsoft's Windows stand
APPLE
- Apple saw its smartphone market share rise in five out of nine countries surveyed “primarily due to the strong performance of the iPhone 5s.
- The iPhone did, however, lose market share in the USA, China, Germany and Italy.
- The nations where Apple showed more good growth was Australia/ Europe and Japan.
WINDOWS
ANDROID
- Windows had a tough start to the year as a result of its entry-level Nokia models facing fierce competition from low-end Motorola, LG and Samsung Android smartphones.
- Windows lost marketshare across China and Unites States , grew the highest in Australia
ANDROID
- Android Grew above 5% points across Germany, Italy and US while it decreased in Spain, Japan, Great Britain
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