الثلاثاء، 23 سبتمبر 2014

Connecting with the digital consumer at the point of purchase



In todays digital world, Brands have an immense challenge to keep up with their customers. As the  digital distribution expands and connected devices penetration increases coupled with the fact that " They are always on the move  using multiple devices to consume content at different times of day, in a variety of locations.

 Reaching them is a matter of being in the right place at the right time, with the right content. but you can't be everywhere at once, can you? Using YouTube as a key channel, many brands have found that they can do just that. Here’s why.

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