In todays digital world, Brands have an immense challenge to keep up with their customers. As the digital distribution expands and connected devices penetration increases coupled with the fact that " They are always on the move using multiple devices to consume content at different times of day, in a variety of locations.
Reaching them is a matter of being in the right place at the right time, with the right content. but you can't be everywhere at once, can you? Using YouTube as a key channel, many brands have found that they can do just that. Here’s why.
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