Who Social Property Drives Most Ecommerce and Mobile Conversion

A recent post by Shopify shows why Pinterest remains the darling for ecommerce and online shopping sites After analyzing data from 25,000 Shopify stores, discovered that referral traffic from Pinterest to Shopify stores is equal to traffic coming from Twitter. Of the traffic from Pinterest, shoppers are 10% more likely to make a purchase compared to those who arrive from other social sites.

 Of those purchases, the average order is $80 – double the average order of customers coming from Facebook.