Based on research by YouGov, personal care brands were the best perceived by mothers, with Dove and Johnson & Johnson taking the top two spots, respectively. A December 2013 study conducted by BabyCenter asked US female internet users ages 18 to 44 who were expectant or had children younger than 9 years old about the characteristics most important in a brand.
- See more at: http://www.emarketer.com/Article/Personal-Care-Brands-Have-Best-Reputation-Among-Mothers/1010850#sthash.WTarMiH5.dpuf
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