الأحد، 8 يونيو 2014

66% Media Time in US among the 18-34 Age Group spent on Mobile

targeting your mobile ad campaign



US Biggest Mobile Users are from 18-24 age group. In fact they make up 66% media usage ... This group are among the most heaviest smartphone users .

In January of this year, the total amount of time American adults spent accessing the internet from smartphones matched the amount of time they spent going online from PCs, details Millennial Media in a new report produced with comScore. But some demographics are spending considerably more of their time accessing the internet via mobile devices than others: as of January, 18-24-year-olds spent almost two-thirds (64%) of their online time using smartphones (54%) and tablets (10%).

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