Smart connected devices now account for 25% of online video consumption . With increasing mobile broadband speeds across the world, "Smartphones (13.2%) and tablets (12.2%) combined to account for one-quarter of digital video usages, up from 16.2% a year earlier, with growth particularly pronounced for smartphones.
The volumes of overall online videos watched online grew significantly up 43% year-over-year.
Online video viewing and TV Everywhere authenticated video is being led by mobile devices, gaming
consoles, as publishers and advertisers look for ways to engage the multi-device user
- Videos watched via Online Gaming Console grew 123%
- Smartphone powered " Online Video Usage"formed the biggest chunk of video usage, ( accounting for 25% Video Views)
- Tablet Users who watched video grew 16% . ( multiple screen sizes of tablets might be one of the reasons why Tablet Video usage has not shown a similar growth like smartphones
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