For brands who are yet to get their digital strategy in place... you may loose out on the digital revolution that is in the making unless you reinvent, redraw and redefine the digital marketing mix .
PwC latest research paper "Global Entertainment and Media (E&M) Outlook survey predicted the UK video games sector alone would be worth £4.1 billion by 2018, and the entire E&M market — including film, music and publishing — would grow to in excess of £64bn from its current level of £58.6bn. is of the view that implementing the same digital strategy may not cut it as the digital revolution continues to gather pace.
PwC expects digital console games to overtake the online gaming market this year and eclipse mobile gaming uptake by 2017.
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| VIDEO GAMING IN UK SET FOR A SPECTACULAR GROWTH |
PwC expects digital console games to overtake the online gaming market this year and eclipse mobile gaming uptake by 2017.
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