Marketing spends by industry : Forecast by Forrester
While many feel, this is not a great idea, as they reason, that in a bad economic climate when 90% brands have cut down spends, its is the rest 10% of the brands that continues to market during bad times are the ones that " gets consumers attention, when the economy bounces back. However during normal times , which are those global companies that spends the highest on their marketing and advertising ? The List below the chart shows the Brands that spent the biggest on marketing and advertisin |
- PROCTER &GAMBLE : $3.4 billion
- AT&T : $2.99billion
- GENERAL MOTORS: $2.87 billion
- VERIZON : $2.45billion
- AMERICAN EXPRESS: $2.22 billion
- PFIZER: $2.12billion
- WALMART : $2.06billion
- TIME WARNER: $2.04billion
- JOHNSON & JOHNSON: $2.03billion
- L'OREAL : $1.98billion
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