According to The NPD Group, Inc., a global information company, total men’s apparel U.S. retail sales reached $60.8 billion in 2013, a 5 percent increase over the $57.8 billion generated in 2012, thanks in large part to double-digit gains in sales of men’s outerwear, pants, and socks. In contrast, the U.S. women’s apparel market grew 4 percent with total sales of $116.4 billion dollars.
Of the 13 categories tracked by NPD in men's apparel, 12 experienced dollar sales increases in 2013, including pants, with sales increasing 12 percent to $4.8 billion, and socks, which grew by 14 percent to $2.8 billion. The only category to experience dollar sales declines was men's tops, which saw sales drop 2 percent..
Online shopping represented 14%of men’s apparel sales, saw some of the highest growth for the year, increasing 19 percent over 2012. Interestingly the average price of an in-store purchase grew 3 percent for men’s apparel, while online declined 7 percent.
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