The traditional gift categories found notable increase as advertisers in every category spent more on advertising during last year’s fourth quarter holiday season than they did five years ago, with tech products (26%), video games (23%), books (21%), kitchen/cookware (46%) and jewelry (42%) leading the charge. in ad spending moving into the fourth quarter as consumers begin to brainstorm their holiday shopping lists.
الأحد، 16 نوفمبر 2014
Brands marketing spends shows a spike just before the holiday season
The traditional gift categories found notable increase as advertisers in every category spent more on advertising during last year’s fourth quarter holiday season than they did five years ago, with tech products (26%), video games (23%), books (21%), kitchen/cookware (46%) and jewelry (42%) leading the charge. in ad spending moving into the fourth quarter as consumers begin to brainstorm their holiday shopping lists.
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