Display advertising in US by type : RTB vs non RTB
- In 2013 , 28% online display ad spends was via RTB Real Time Bidding.
- That number is projected to reach 52% by 2017,
- Real Time Bidding advertising is projected to reach 41% in 2014 , and 47% by 2016..
- This means that RTB will witness a 400% jump in the last 5 years . 13% to 52% ( 2011 to 2016)
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