This is the daily time US adults spend with digital media, including both desktop and mobile devices.US digital users account for 16.7% of all video usage time for the average adult, and digital video in particular accounts for 15.9% o.
The chart shows that US adults spent nearly an hour per day watching video on digital devices, While the absolute amount of time consumers were spending watching PCbased video was stable since 2012, the amount of time spent with mobile video had more than quadrupled in the same time period to 33 minutes per day.
- TV viewership in terms of engagement time has remained almost the same ( 4.24 in 2010 vs 4.33 in 2014)
- Digital Video consumer usage has increased from a mere 6 mins in 2010 to 55 mins in 2014
- Consumer time spent with Mobile video grew fr0m 3 seconds in 2011 to 33 seconds in 2014
- Online Video surfing usage from Desktop and Laptop increased considerably frm 6 seconds to 22 seconds since 2010 onwards to 2014
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