WESTERN EUROPE MEDIA SPENDING COMPARISON CHART : OUTDOOR VS PRINT VS ONLINE
The chart shows the media spends across west European countries Germany is set to see a healthy increase in online media spends. Though the last five years has seen Germany media spends grow by merely 4%. In terms of spends, it remains the biggest spender on media advertisements and by 2017 Germany 's ad spends is projected to reach $27billion UK is the nesxt biggest spender and saw its media budgets grow from $20.72 billion to $23.38billion in 2014. A growth of 15% .. By 2017 media spends on advertising is set to reach $26billion . In terms of biggest spending Western European nations , Germany ranks first, followed by UK, France, Italy, Spain, Netherlands, Scandinavian countries Denmark Sweden , Finland and Norway takes the bottom 4 positions |
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