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THE HIERARCHY OF LUXURY BRANDS POWER RANKING |
The most high end Luxury brands vs brands which are inspirational. High end brands are the ones that money cannot buy. But the buy but prestige and elusiveness .
According to HSBC managing director Ewan Rambourg who wrote a book The Bling Dynasty, ultra high brands bought are actually more important than the level of money " Rambourg created a brand pyramid to show how major brands range in accessibility from everyday luxuries like Starbucks to ultra high end luxury like Graff diamonds which costs above $50,000. Brands like harry Winston, Pateke philippe and Breguet makes the below $50,000 club
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