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THE BIGGEST SPENDERS BY US PHARMA COMPANIES AND THE BRANDS THEY SPEND ON |
U.S. pharma ad spends peaked at $5.4 billion a few years ago ( WPP’s Kantar Media data). However Spending by Pharma Companies has been declining year on year since then to $4.3 billion in 2010, a decrease of almost 20% over five years
The above chart shows the biggest advertisers among Pharma companies and their most advertised brands . Pfizer, Eli Lily and Astra Zececa are among the pharma corporations that spends maximum on their blockbuster brands
Pfizers Lipitor, Cialis from Eli Lily and Symbicort from Astrazeneca respectively makes the top 3 most advertising pharma brands . Meanwhile Advair from GlaxoSmithKline and Abilify from Bristol Myers Squibb makes the top 5 most advertised brands by Pharma Companies .
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