Local Small Medium and Business are investing in Google advertsing in a big way. According to BIAkelsy, 24.6% small and medium business use Google Advertising to drive online sales as well as promote offline visibility. 32% of SMB's rate their ROI as 10 to 20 times what they spendwhich goes on to say .. for every 100 USD they invests, the return is more that 100 to 2000USD
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