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GLOBAL COMPARISON OF AD SPENDING 2014 VS 2015 VS 2016(PROJECTED) |
Marketers are expected to spend $540 billion globally on advertising this year, a 4.6% increase over 2014, according to a report by Adage quoting a report from media-agency Carat.
Regional ad spending will be led by Asia Pacific with 5.2% increase from last year, North American ad spends is likely to increase 4.5%, while Western Europe ad spending is set to grow the least with 2.8%
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