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MOBILE COMMERCE READINESS INDEX : BRAZIL VS ARGENTINA |
The chart compares the mobile commerce readiness between the 2 countries and ranks them in terms of acceptability and preparedness towards moving to " the mobile economy" ecosystem..Amongst a range of metrics some of them has been outlined in the above chart .. These 6 benchmark metrics were .1)consumer readiness 2)mobile clusters 3)environment 4)financial services 5)mobile infrastructure and 6)Regulatory issues
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verall Argentina is ranked 34th (last ) compared to Brazil's 16th rankThe 34 countries in the current Index achieved an average score of 33.2. No market reached a score of 50, which shows that the mobile commerce ecosystem has a lot of catchingup to do across the world
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