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 Share of online advertising spendings in the media mix in Germany from 2012 to 2014, by industry |
The above chart shows the top 10 industry verticals where German Companies spend their online advertising budgets for the past years from 2010 to 2014..
In 2014 the highest spending online spends were across 1) Financial sector with 19% 2)Automobile with spent 16% on online advertising ( highest since 2010)
Meanwhile digital spending across Telecom, Media and services sector dropped considerably .. Services were the worst hit ( 12% as compared to 22% in 2010) while the food industry spends remained constant
Europe has the smallest number of among all the geographical nations In 2014 the highest spending online spends were across 1) Financial sector with 19% 2)Automobile with spent 16% on online advertising ( highest since 2010)
Meanwhile digital spending across Telecom, Media and services sector dropped considerably .. Services were the worst hit ( 12% as compared to 22% in 2010) while the food industry spends remained constant
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