The above chart shows " display ads vs search ad spends across desktops and mobiles from 2011 to 2015.
In 2011 desktop formed 95% of search spends compared to less than 2% on mobile spends , While display ads formed 96% ads on desktop compared to 5% across mobile spends In 2014 , 7% search ads were across mobile compared to 14% on desktops
2015 is likely to see 8% display and search ads targeted across mobile phones while 15% targeted across desktop
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