Chinese Run a way Ecommerce Growth charted and illustrated ( visual data: Bain )
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CHINA’S ONLINE SHOPPERS SPEND 176 PERCENT MORE PER PURCHASE
As a growing number of retailers across the world make it easier for Chinese consumers to buy items from abroad online, a new Nielsen survey finds that China’s online shoppers are willing to spend significantly more on their cross-border purchases than they are on domestic goods.Based on
Nielsen’s study, about one third cross-border online shoppers make 3-5 purchases in the past year or 76% of their domestic online shopping.
However, the spending per order of cross-border online shopping is much higher, about 176% of the domestic one
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