many of the global brands that are in China have a small footprint. For instance, Zara has roughly 70 stores in China, Benetton has about 25, and Gap has 5, compared with more than 1,000 stores each in their home markets in Europe or North America. And many globally or regionally popular brands, such as Topshop, J. Crew, and Ann Taylor, have yet to open a store in the country. By contrast, consider the brands that have achieved early success in China. Many may be a surprise. Nike and adidas each has approximately 6,000 stores in China, and clothing company Bestseller has more than 4,000. Chinese sports brands Li Ning and Anta each has roughly 7,000 stores, while local casual clothing brands Metersbonwe and Semir have more than 3,000 stores each. Almost all of these are single-brand stores.
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