source : brandfinance
North America remains top by total brand value, up 13% year-on-year, driven by the improving US economy and increases to the value of some major brands following significant M&As. Asia is the fastest growing region, up 18% ($30bn). Chinese brands lead the way benefitting from an expanding customer base and government support. Middle Eastern brands grew almost as quickly, by 16% MOBILE is the current leader in the chinese market.By the end of 2014 China Mobile 4G customer base exceeded 100 million .SingTel is a pioneer in ramping up commercial 4G mobile services in Singapore
The key growth area for telecom carriers is data. Customers no longer see high speed data traffic as an additional service, but rather as a necessity. Developing a profitable and efficient 4G mobile network is a challenge that only a small number of telecoms worldwide have addressed successfully. The huge amount of funding required for Capital Expenditure has grown debt levels of some carriers, consequently leading to instability and financial difficulties. Different licences needed and slow 4G mobile spectrum auctions further impede telecoms efforts in developing their new generation mobile networks.
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