Middle east and North african ( MENA ) region continue to show brisk sales of overall mobile phones (smartphones + feature phones) as the region 'mobile sales grew 23% Yoy. Smartphone sales across these regions have been growing 3 times faster that global smartphone growth
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MIDDLE EAST AND NORTH AFRICAN MARKET : MOBILE OEM'S ACROSS THE REGION |
- Samsung , Huawaei and Tecno were among the top 3 biggest players in this regions,
- Samsung's share in 2015 declined to 41%, a 9% decline from 50% share it had in Q3,2014
- Samsung loss was, was Tecno's gain .The local brand Tecno saw its marketshare grow from 4.8% to 8.2%
- Tecno became the 3rd largest mobile player, notching up 123% increase in mobile shipments in juts under a year
- Apple' increased its marketshare in the MENA nations from 2.2% to 4%and broke into the top 5 largest players
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