Of the top 25 advertisers in UK .Around, 14 of them reduced adpsend in 2013. Most notably, EE slashed its spend by the largest degree by nearly 40% in the 12 months following its launch, from £87m in 2012 to £53m in 2013. Another big cut in spend came from Marks & Spencer, which, in 25th place, cut spend by 25% to £50.7m.
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top 20 ad spending by British brands" |
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comparison of top 10 british brands compared with 2013 vs 2014 |
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