According to brand consultancy company Interbrand, Budweiser is the worlds biggest global alcohol brand valued at $15.1 billion, up 8% from last year's ranking and one position higher.
Anheuser-Busch’s Budweiser was first created in 1895 and was introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri,, in Budweis, which is a place in the Czech Republic.
The newest Budweiser beer was launched worldwide in May 2008; this is called Bud Light Lime, which is basically Bud Light with a natural lime juice twist .Budweiser has grown to become one of the highest selling beers in the United States, and is available in over 80 markets worldwide although, trademark disputes, does not necessarily allow the brand all under the Budweiser name. It is made with up to 30% rice in addition to hops and barley malt.[The brand is the biggest buyer on the American rice market, and for a 17-year stretch from 1970 to 1987, Budweiser and similar brews accounted for up to 30 percent of all rice consumption by Americans.
Despite decreasing sales in the U.S., the "King of Beers" continues to grow in China, Russia, and Brazil-and volume has risen 6.4 percent. As one of Anheuser-Busch InBev's key global brands, Bud gets heavy marketing support, as well as a boost from acquisitions and innovation. Budweiser is also focusing on solidifying the brand by deepening its connection with consumers. The global rallying cry, "Grab Some Buds," with its promise of good times and the Budweiser Happy Hour app inviting consumers to "join the party," keeps the brand relevant to its young male target |
ليست هناك تعليقات:
إرسال تعليق