black friday sales breaks $3billion barrier, ends at $3.34billion,mobile rakes in $1.2billion alone

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 Black Friday online sales in 2016 delivered a record breaking number as it broke the $3 billion barrier, and closed the day to $3.34 billion, which was a increase of 21.6 percent growth on a year-over-year basis. Mobile sales took up one-third of that number, with a total of $1.2 billion in sales on Black Friday alone.One of the most important highlights this year on  black Friday was the role of mobile devices.“Smartphone conversions were at 1.9 percent, compared with tablets at 3.7 percent, and desktops at 4 percent. In general , holiday averages are 1.3 percent, 2.9 percent, and 3.2 percent, for phones, tablets, and desktops, respectively.Although initial reports from Adobe,expected Black Friday 2016 sales to touch about $3.05 billion in sales by the end of the day, or 11.4 percent more sales compared to the previous year’s retail holiday. However the number was much above what " it had predicted " Mobile sales totalled $3.46 billion between Thanksgiving and Sunday,which included Black Friday and Thanksgiving day a 28% increase year over year.
In the United Kingdom, British retailers John Lewis and Currys PC World both reported “a surge in orders” on Black Friday, while sales figures for several other retailers also hit record levels in terms of online sales. Barclaycard, which is responsible for close to 50 percent of all U.K. credit and debit card transactions, likewise announced that payment transactions enjoyed a six percent uptick on Friday on a year-over-year basis.

Meanwhile both retail sales and online sales saw big gains as Shoppers put in a strong showing on Thanksgiving Day and Black Friday. Holiday spending rose 9% Thursday and Friday combined, compared with the same two-day period last year, according to First Data. As E-commerce sales rose 10.8%  for the 2 day period, while sales at physical stores grew 8.6% as per reports from first data, which analyzed online and in-store payments across different forms of payment cards from nearly one million merchants on Thanksgiving and Friday. The data captures about 40 percent of all card transactions in the U.S. but excludes cash.