Online retail sales have been far stronger than anticipated so far in 2016, driven in a large part by mobile according to data from IMRG and Capgemini. Growth for online retail sales is currently running at +15.1% year-to-date (Jan-Sep) against the same period in 2015, 37.3% ahead of the original start-of-year forecast of 11%. With only three months of data still to come this year, the IMRG-Capgemini annual forecast for 2016 has now been revised to +15%.The Brexit vote also appears to have had little negative impact on online sales growth – with Q3 2016 (Jul-Sep) recording growth of +17% – which was the highest quarterly growth since Q1 2014.
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