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Houston,Seattle,San Francisco and Los Angeles are the top 5 american cities which has the highest number of mobile shoppers |
For the second straight year Houston has claimed the No. 1 spot on the Interactive Advertising Bureau's U.S. Mobile Shopping Savvy Cities Index, which the IAB says is due to the city's mobile shopping versatility and dexterity. The rankings are determined by mobile usage patterns and the frequency of use among mobile shoppers in major U.S. cities. For the purposes of the index "mobile shopping" is defined as making purchases using a phone or tablet, and also using mobile devices to research products that are later bought at brick-and-mortar locations. Houston is followed on the list by three West Coast cities–Seattle-Tacoma, San Francisco and Los Angeles–with the highest-ranking East Coast market, New York, rounding out the top five.
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