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Wireless Headphones Sales vs Corded Headphones |
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This chart show how Airpods have dealt a heavy blow to traditional headphones |
The long-awaited AirPods release struck a death blow to traditional headphones as 2016 could be easily be remembared as the year where the headphone buyers cut the cord, as wireless models comprised half of all online headphone sales in 2016.In December last year, a whopping 75 percent of headphones sold online were wireless. It is not coincidental that this was also the month that AirPods launched.
On the December 13, the day when Apple announced the release of AirPods,spending on headphones was ten times greater than the pre-holiday average for 2016. This day was the largest single day of online headphone spending last year.Despite delays, Apple’s AirPods had a great holiday season according to a new report on wireless headphone online spending over the past several weeks. The report from Slice Intelligence–which collects its data from hundreds of millions of anonymized e-receipts–found that the $159 AirPods have accounted for more than a 25% of all online wireless headphones revenue since pre-orders for the product launched on December 2016.
The AirPods pre-order launch was the biggest day for online headphone sales of the year, outpacing sales on Cyber Monday and Black Friday. A major part of this is no doubt related to the fact that the headphones had a pretty limited launch in retail stores due to low supply caused by manufacturing delays
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