الاثنين، 5 يناير 2015

25% Chief Marketing Officers Not to last beyond a year

IDC technology trends



IDC Predicts Turmoil For CMOs In 2015: "25% of CMOs will be replaced every year through 2018. 

The   IDC  predicts that " the coming years are going to be very difficult for Chief Marketing Officers and   about one fourth of  CMO  will be replaced every year. Among the other  prediction for the year include
  1. By 2017 15% of B2B companies will use more than 20 data sources to customise customer Product Life cycle
  2.  In 2015 only one in five companies will restructure and re-tool their business processes and are going to migrate to marketing cloud applications-
  3. By 2017 50% of larger  organizations will create in-house creative services!
  4. 70% B2b Companies  investing  on Customer service via Mobile Apps will More Technology Companies will invest in a in house creative and content

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