. The second and third rank in in terms of mobile Ad market is France and Germany which represent represent 12% and 6.8%, respectively, of the $2.92 billion mobile total spend total.
Yet those shares are beginning to add up to serious money, with $349 million projected for Germany and nearly $200 million forecast for France in 2013. Within five years, mobile ad spending is expected to reach $1.8 billion in Germany and $792 million in France. .
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