Holiday Shopping Online : 3 reasons why consumer shif their loyalties

 The above chart shows  the reasons why consumers prefer one brand over the other retail brand . In terms of  what actually impacts users during the shopping season are the above parameters

 Promotional offers and Free Shipping Tops the list in terms of what  appeals  to a consumers to select a brand online. Online Reviews  are another major  reason  which  helps decide consumers on their retail brand preference