apparels vs gadgets :which category is growing faster online

 Apparels and Accessories  has been growing faster among the two. Historically aparels as product categories  grew by  20%  across the online retail category as compared with 14% growth  in consumer electronics. Data from comscore research shows that Consumer Packaged Goods  lead the product category  which generated a growth of 27% in 2014.

47% google traffic in north american driven by mobile

While the Google update for mobile is almost near . I just received an update on a emarketer post which said " nearly half of Fortune 500 websites were not mobile-friendly according to Google’s standards .Post the new  update by google on the importance of mobile site optimization,, Fortune 500 websites have got  hit . while we will be sharing this data in details, a recent research by  ADLIFT  showed the CTR's dropped significantly if you are not present in the first page for google mobile search(CTRs) For example, results for branded keywords fell from 46.4% CTR for position one to 10.8% for position two.Q1 2015

 47% of Google’s North America organic traffic was driven by mobile—up 3 percentage points quarter over quarter and 11 points year over year. Across all engines,mobile  has started to power more users  as  search traffic driven by mobile rose 54% in the first quarter of this year, vs. 14% for overall search visits. -.Over time " mobile will dominate search  to an extent.. that " user  experience will primarily led by " mobile users"

UK mobile commerce sales to exceed 25% of total online retail sales :

This charts show how much mobile commerce in UK has contributed  to overall online sales 

In UK "mobile commerce" contributed a mere 4% out of total eCommerce  in 2011. By 2013 this number rose by more than 4 times with mobile forming  19%, of total online retail sales in UK. This was followed by 27% in 2014. In 2015, mobile commerce retail sales is set to outnumber all previous record according to  forecasts by emarketer "mobile is set to contribute almost 30% of UK's total online retail sales"

 2016 to 2018  are forecasts made by emarketer

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The US Wearable Devices Market : How it will change Mobile Shopping

InMobi Insights: Smart Wearables Devices 2014 from InMobi

Holiday Shopping Online : 3 reasons why consumer shif their loyalties

 The above chart shows  the reasons why consumers prefer one brand over the other retail brand . In terms of  what actually impacts users during the shopping season are the above parameters

 Promotional offers and Free Shipping Tops the list in terms of what  appeals  to a consumers to select a brand online. Online Reviews  are another major  reason  which  helps decide consumers on their retail brand preference 

How much does consumers in UK spend on Mobile Shopping

According to the The above chart shows  increase in Mobile Commerce spends in UK, with a breakup of spends . In 2014 Q2, UK users who have spent approx 10  pounds via  mobile forms around 10 million of the UK population.

• Users who have spent up to 100 Pounds on mobile shopping  is  15 million  .This means that about 25 million   users  in United Kingdom  have spent from 1 to 100 pounds
  
• Around 3million users have spent  upto 1000 British pounds on mobile  transaction
  
• About 2 million Mobile Shoppers have  spent over 1000 pounds 

It was forecast that there would be 19 million m-commerce users in the UK in second quarter 2016 who spend up to 100 British pounds on their transaction. market in 2011

Mobile Commerce Infrastructure Comparison : Hong Kong vs China

Mobile Payments Comparison :Hong Kong vs China

While Hong Kong ranks a wee big higher than China... the difference among the nationaare actually miniscule. 

According to the data from Master card mobile readiness index  latestWhile HK has very strong financial and regulatory organizations Consumers are less willing to use mobile payments compared to their global counterparts on both P2P (10% versus 19% average) and m-commerce (11% versus 17% average).

Comparatively Chinese consumers are presently above-average users of mobile payments.The mobile infrastructure currently surpasses the financial services infrastructure POS payments (10%) lag behind m-commerce (19%) in frequency of use.