In Europe 76% Mobile Impressions via advertising happens through smartphones while 24 happen via tablets. As per data from Inmobi network ,most mobile Advertising happens across Mobile Apps as compared to mobile websites. According to Inmobi Network 81% of its impressions in Europe are on mobile apps,19% on mobile sites.
Apple's iPhone has a reach of 20% mobile Advertising Impressions in Europe , followed by ipad with 5% Collectively Ipad and iPhone forms 25% Mobile ad Impressons at the Inmobi Network in 2014Q4
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