emerging trends on programmatic buying in mobile advertising:3 insights

programmatic Buying in Mobile Advertising from Sumit Roy

As mobile advertising gathers momentum and set to grow at a breathtaking rate, programmatic media buying, which is expected to be a $20 billion industry by the end of 2016, is showing no signs of slowing down.In this research report by Inmobi take a look at emerging trends on media buying across mobile, via programmatic buying .According to the latest research report However Programmatic media buying has truly arrived. 75% of marketers surveyed use programmatic for buying smartphone inventory.24% of enterprises that were surveyed  said they had been incorporating programmatic advertising into their strategies for more than 24 months.While 17% of them plan to do Mobile RTB buying in 2016. Of those not using programmatic, the biggest barriers for adoption are complexity of the ecosystem (58%), skills shortage (42%) and lack of education (33%).

As of  Oct,2016 74% of marketers are now using programmatic for retargeting users, 62% use it for performance marketing and 61% for branding. .This represents a huge opportunity for the industry to build targeting and measurement solutions that deliver greater effectiveness and efficiency for upper-funnel campaigns.

How samsung lost the opportunity of buying out android before google

Before Google bought andy Rubin’s android, Samsung missed a golden opportunity of buy out and acquire the Mobile OS Android. Reflecting on this Andy Rubin in Fred Vogelstein’s book on the "Dogfight ,how google and Apple went to war and started a revolution" looks back on the day, when he was supposed to give a presentation to Samsung’s headquarters in Seol and what could have changed the smartphone world.

"I walk into a boardroom with my 6 employees,where I was greeted with 20 people on the other side of the board room.. Like a military tribunal the Samsung CEO walks in and  then everyone  takes a seat .Samsung is known to be a extremely hierarchical organization".

During the first few seconds, everyone started at me blank, waiting for the CEO to signal the start of proceedings .Rubin says “ I started pitching the 15 slide presentation on how Android could shake up things in the marketplace. However I only saw blank faces and freezing looks that gaped at me, as the CEO constantly stared  back , almost ready to pounce on me.Once the presentation was over, I was greeted with pin drop silence, you could hear the whirring of the AC, and then what seemed like an hour, after 2 minutes.I heard whispers in Korean amongst the CEO and his deputies followed by another one minute of silence

After a while the CEO says" Are you dreaming ? You and your army of 6 people are going to do this ? Do you think you can invent such a thing. Which Phone maker will buy this ? This happened 2 weeks before Google bought Android.Then suddenly one fine day, Rubin says that his the phone rings and it was the Samsung Ceo on the other side  “ I demand that you immediately fly over to seol to discuss your very very interesting and revolutionary idea , which you presented us when you were in Seoul. To google’ credit, It did not take long enough for them to understand the the future of internet is going to be mobile.

how samsung killed the blackberry star :the inside story

 

As smartphone market gathered crescendo with the launch of iPhone , RIM’s first signs of trouble started in US results.The iPhone's arrival in 2007 dented RIM’s market share but dint slowed its growth. But as Android gained traction,Blackberry showed signs of getting hit. For 7 straight quarters in a row,from late 2008 to 2010 summer RIM recorded revenues of around $2billion for each period followed by a dramatic slide quarter on quarter with sales dramatically falling to $1billion in the quarter ending August 2011. As Android siphoned off market share led by  droves of OEMs which lapped up Android to power their low cost handsets.

For RIM, this was the ultimate death knell. Meanwhile RIM’s share of Verizon’s smartphones sales dropped to a 14% from the last 3 months of 2010 from 60% a year earlier.The drop was also significant at Sprint, which saw blackberry shares fall from 63% to 22% and continuing the disaster ‘ T mobile share of RIM phones dropped from 60% to 18%. Never in the history of RIM it has confronted such a situation.

However another player which changed the dynamics of the smartphone market was Samsung. Samsung was the largest electronics component supplier in the world , which supplied Rivals, RIM and iphone componens for their phones. Due to Samsungs size and scale it could easily outspend, Nokia, RIM and Motorola in terms of Its huge marketing budgets

If Samsung lost a smartphone sale, it made its money by supplying the components to the winner.As a critical supplier, Samsung had access to the latest new technology ,priority on supply and the chance to have a first peek inside its competitor’s hardware. In the book, Loosing the signal, RIM's joint CEO, Jim Balsillie talks about the Samsung marketing budgets  ” In 2010 when I saw the huge splash made by Samsung, and got to know about its huge marketing budget, it have me the chills, and I knew that out crown jewel, Blackberry was now loosing its way to becoming a crackberry.

how RIM's ceo mike lazaridis underestimation of the iPhone led to its fall

 

Among one of the many reasons of Blackberry’s fall was its inability to understand and underestimate the power and the brilliance of iPhone. Mike Lazaridis did not give enough thought to Apples new iPhone for some months. Blackberry did not feel that it would actually be a threat to RIM's core business.According to RIM,  iPhone’s basic problem where RIM had a huge advantage was the  iPhone's rapid battery drain and what the smartphone manufacturer  felt was iPhone's lousy digital keyboard . RIM believed that iPhone would gain traction among the non enterprise customers who cared more about youtube and other online social escapades as opposed to RIM’s core enterprise customers who cared more about security and efficiency .

 Another fact that made RIM complacent was its fast growing business in a world that was hungry for blackberry. In the year  when steve jobs launched iPhone in 2007,blackberry was adding more than a million blackberry’s per quarter . By that time RIM’s new consumer phone “ Blackberry Pearl was a spectacular hit, with 59% increase in sales to 6.4 million handsets in fiscal 2007

What RIM had underestimated was the sheer tenacity and technical prowess about the iPhone. In the book "Loosing the signal " which  chronicles the demise of blackberry, Jacquie McNish writes that RIM’s CEO Lazaridis  was stunned what he saw when he began to break and disassemble the iPhone on his table. What he founded astounded him .The iPhone was no ordinary smartphone .The iPhone  was actually an apple mobile OS which used 7000 megabytes of memory , which was more than 22 times the power of Blackberry .The iphone had a full browser that travelled everywhere on the web, With carriers AT & T backing , Apple was changing the direction of smartphone industry, as RIM was caught napping..

moto smartwatch vs one touch alcatel

Motorola Moto 360 vs Alcatel OneTouch Watch | SpecOut

Smartwatches comparison: Motorola  Moto 360 compared with  Alcatel One Touch

smartphones compared by rear camera dimensions

Smartphones with rear screens compared| SpecOut

global gadget growth trends : 2015 to 2020

the below chart shows and forecasts the growth in conputing gadgets from 2015 to 2020.Tablets will grow the fastest followed by mobile phones and touch enabled ebooks  

global gadget growth trends : 2015 to 2020

Small, lightweight tablets will drive most of the growth in the computing hardware market this year, analysts forecast, as sales of PCs continue to fall and smartphone upgrades slow

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how smartphones is being used as a online shopping comparison tool this holidays

How Smartphones will play a huge role in " Holiday shopping this year .

A record 78% consumers would be using the smartphones for  checking out  their best holiday deals

Online Store Locations are among the most popular smartphone activity during this years holiday shopping with 60% consumers saying they would use their mobile to check out instore locations.

Online Price comparison  and reviews were the next most important smartphone usages, with 55% saying they would be using their smartphone to read reviews and comparison prices online

45% consumers would be using online coupons to redeem the offer, 43% users would be checking the product via the mobile phones, with 41% ready yo make a purchase via their smartphones.27% would be using it to scan barcode information

Apple iOS 9 adoption rate of 61% is the biggest in history

Apple's  iOS 9 adoption rate has hit all time high with  61% adoption including all of its  iOS devices, which include iPhones and iPads, according to Apple's App Store Distribution page.Till date this has been the fastest adoption rate among all its IOS version .After rolling out on September 16,2015 iOS 9 surged to an adoption rate of more than 50%. In comparison iOS 8 released in september 11th, 2014  had an adoption rate of 43%
This seems more impressive if you consider the adoption rate of  its rival Google's android. The adoption rate for Android 5.0 was at a meager 3% percent and it's currently at 23.5%  based on data from Google's Android Developer Dashboard.

Number of Tablets released since the last 5 years

Number of Tablets Released Each Year from 2010 to 2015 | SpecOut

The number of tablets released every year has been started to growing   by  insane numbers . From only 10 tablets  released during the whole of  2010, it zoomed up to 50  tablets next year in 2011
 In 2012 around 200 tablets were launched., This number went up to 250 in 2013, Finally as the market and consumer preferences starts  settling down , the last  2 years 2013  and 2014  has seen a reasonable launch of  about 100 to 150 tablets annually
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comparison features of HTC One M9+ vs Xiaomi Mi 4C

comparison features of HTC One M9+ vs Xiaomi Mi 4C Both phones have above average cameras. Their primary cameras are both at least 8 megapixels, which is a good baseline for capturing high quality images. These phones can record high definition (HD) video in 1080p or better, which is standard in most modern models.


The One M9+ can record video in 4K Ultra HD, while the Mi 4C supports recording up to 1080p, a lower resolution. While 4K is a significantly higher resolution, it requires much more storage space than other levels of video quality.

4G Smartphones supporting wireless charging between 13 to 20 megapixel camera resolution

These following smartphones meet the critera's of being a 4G, with wireless charging, with a camera resolution between 13 to 20 megapixels .

LG G4
Android 5.1 Lollipop
Launched July 2015

 Samsung Galaxy Note 5
Android 5.1 Lollipop
Launched :August 2015

Samsung Galaxy S6
Android 5.0 Lollipop
launched :April 2015

 Samsung Galaxy S6 Edge
Android 5.0 Lollipop
Launched :April 2015

growth and decline in connected devices" ebooks vs gaming vs smartphone vs tablets

Proliferation of  Digitally Connected Devices

This years most recommended vs least recommended tech brands

The Best Tech Brands : Highly recommended vs least recommended

 These product rankings were determined by an recommendation engine  algorithm  which extracted ratings and reviews from social  reviews,online forums, technology blogs, company blogs.
Each brand  was assigned a score by specout factoring  in expert scores from (CNET, Laptop Mag, PC Magazine, PC World, WIRED), over a dozen tech specs (battery life, video resolution, pixel density, etc.) and a variety of performance benchmarks (Geekbench, Basemark OS II, CamSpeed, DxO Mark, GFXBench, Broswermark)

.A total of 22 product categories were covered The  recommendation engine from  Specout  assigned each produc Smart Rating, based on

1. Expert reviews
2. Independent tests, 
3. benchmark performance
4. Specifications and features. 

To know more about the research methodology, head over at  Biggest tech brands; Fac vs Fiction

top 5 most reviewed smartphones on the web

Among the smartphone brand with most reviews  is the Samsung  Galaxy S6 Active . With a  advertised talk time of 23 hours, (longer than 9 hours which the average of phones released in the past year claims). This phone can hold 3,500 mAh, a massive battery capacity for a smartphone released in 2015
 

.LG G4, Samsung Galaxy Note 5 and Samsung galaxy S 6 has had a unique distinction of having been been reviewed the most  online , across the smartphones category. Not to be outdone Samsung other products Samsung Galaxy s 6 edge continues to dominate in the top 10 global smartphone most rated and reviewed brands. 

In fact out of the 10 most reviewed smartphone companies, Samsung brands   occupies 7 slot ,while  leaving the other 3 for LG and iPhone . In fact so complete has been Samsung's smartphone dominance that Apple's iPhone 6S and 6S + is relegated at the 5th and 6th position in terms of online ratings and reviews across forums, blogs and social web sites 

LG Nexus 5X vs Huawei Nexus 6P Comparison

Detailed specs :Huawei Nexus 6P | SpecOut

Detailed LG Nexus 5X | SpecOut

The US Government is one of Apple's biggest Customers :Billing from Govt contracts

Apple does a huge chunk of work for the US  Government  and  it has been working with the US Defence, Security and Exchange Board, Federal divisions, and NASA

Since 2000 Apple has signed on a record 1299 contracts with the US Government with 75 being signed only in 2014 , with a guaranteed amount of $30.3million(source)

African smartphone users to exceed 100 million by year end

The above chart  shows the spectacular rise of smartphones in Africa. Smartphones in Africa are now 100 million and counting. The transition from feature phones to smartphones have been dramatic and this chart from quartz shows the evolution of that change .

which products of microsoft is giving its biggest revenues :

The above chart  compares Microsoft's revenues from its 13 segments against  its product sales  from Lumia phones , Non Lumia phones and Xbox consoles .The 1st chart clearly shows how " windows "sales  were  its main source of revenue till 2012, after which  devices and consumer licensing along with gaming and entertainment contributed significantly to its revenues. The second chart compares Microsoft's product sales from Lumia  and non Lumia phones including Xbox

Uk mobile app users by demographics : 2013 to 2016

The data shows and forecasts the number of mobile  app users  in the United Kingdom (UK) from  2013 to of 2016, by age. By 2016 Q2, it is forecast there will be 43.2 million mobile app users in the UK.