Mobile Continues to Steal Share of US Adults' Daily Time Spent with Media - eMarketer: "Mobile usage to grow 23.0% this year as time spent online and with traditional media declines
- US adults still spend considerably more time with TV than with any other single medium, and in 2014, they’ll be in front their televisions for an average of 4 hours 28 minutes per day, eMarketer estimates. That’s down from 2013, but by a mere 3minute
- Combining online and mobile devices, however, eMarketer expects US adults to spend 5 hours 46 minutes with digital media daily this year, increasing digital’s lead over television to well over 1 hour per day
- As of January 2014: 90% of American adults have a cell phone 58% of American adults have a smartphone 32% of American adults own an e-reader 42% of American adults own a tablet computer? .
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