Total US Ad Spending to See Largest Increase Since 2004 - eMarketer: " The mobile contines to redefine the marketing medium, as recent report from Emarketer claim that 'US adults will spend an average of 2 hours 51 minutes per day with mobile devices . In terms of engagement across media,THe mobile media is far ahead that any other media . This surge in mobile advertising is chiefly attributable to the fact that consumers are spending more and more time with their tablets and smartphones compared to other media .. As compared to to 2013 ,daily time spent on mobile devices and on desktops and laptops was equal, totaling 2 hours 19 minutes, but this year, time with desktops and laptops will drop slightly to 2 hours 12 minutes, while mobile time will increase significantly. -
As marketers realize " that steady growth in mobile advertising will push digital ads to represent nearly 30% of all US ad spending this year. Advertisers will invest more than $50 billion in digital channels in 2014. 2014 will also be the year when for the first time,there will be an increase of 17.7% over 2013 . By 2018 mobile will account for more than 70% of digital ad spending.in the US according to eMarkete
ليست هناك تعليقات:
إرسال تعليق