The Apple Store looks busy from Firebrand Training HQ

As we look out of the window of Firebrand Training HQ - on Regent Street, London - it's hard to miss the queue ever-growing outside the Apple Store.

Today's the day that the Apple iPhone 4 is released, and as early as 7am the queue was 600 strong.

The current queue seems to have snaked back and forth three times along Regent Street - I think we'll wait a few days before we buy ours.