الثلاثاء، 31 مارس 2015

European users who are most likely to pay for digital news

nations that are willing to pay for digital news


This chart  shows the willingness to pay for digital news content in seven countries including the United States, France, Italy, Spain Germany and the United Kingdom.



Ultrabooks to form 43% of global notebook sales in 2015

Statistic: Ultrabook market share of global notebook shipments from 2011 to 2015 | Statista


ULTRABOOKS AS A PERCENTAGE OF GLOBAL NOTEBOOK SALES


Ultrabooks as a percentage of  market share  of global notebook in 2014 was 37% as compared to 28% in 2013, a growth of  32%  Ultrabooks are forecast to account for 42.7 percent of global notebook PC shipments in 2015, up from just 1.8 percent in 2011.

Revenues from e-book sales in US to reach 8.69billion USD,growing over 50%

ebook revenues in US since 2010 to 2018

Revenue from e-book sales in the United States from 2008 to 2018 


Revenue from ebooks in US is set to grow to  almost 9billion USD by 2018 ,, a projected growth of  52%  as compared to 2014 ebook revenue of 5.69billion USD. Ebook Revenue in Unites States in 2015 is expected to total 6.74billion USD a growth of  18%.. ebook sales revenue in US has grown 8 times since 2010 onwards

The Top 10 Brands in US Facebook by followers

Facebook brands in USA: top 10
Facebook brands in USA: top 10

THE BIGGEST BRANDS ON FACEBOOK US vs FASTEST GROWING


 Walmart ,Subway and Samsung Mobile  are the biggest brands on Facebook in terms of total fans,  According to socialbakers the fastest growing brands   include Falken Tires, Meetville , Hills Pet and Corning

10 Alternatives to Pinterest for your product promotion


10 pinterest alteratives

MOST POPULAR PINNING SOURCES


  1. Trippy: solely focused on travel,which allows you to discover,recommend ,share
    your travel destinations,online reviews including a Q and A feature
  2.  Looqiloo ; A new start up  almost like Pinterest with video reviews. Allows users to post their reviews across products
  3. Postwire: like a private version of Pinterest. There are pages with links to products and services, which you can post and share
  4. Fancy is a combination of pinterest and online store where instead to pinning you can fancy it.Primarily aimed for online retailers 
  5. Pinshoppr a kind of eCommerce engine ,it aggregates Pinterest’s most popular pins, and make it available for sale online
  6. Pinspire is almost identical to Pinterest in function,design and  purpose
  7. Bo.lt :a combination Pinterest and Evernote
  8. Curisma; a vertical  with focus on technology and gadgets, where users can tag, discover and share purchases
  9.  Bundlr: kind of curation site, allows you to organize your favorite links and embedd them as a bundle ( Bundlr)  
  10. Weaheartit : a combination of Pinterest and Tumblr


Top 5 Waterproof Smartphones by Screen Size

Top 5 Waterproof Smartphones by Screen Size
Sony Xperia z ultra  has the biggest screen with 6.4 inches, while .Experia Zs with 5.4 inches are the two most highest selling waterproof phones within the 5 to 7 inches screen size
Experian Z , Galaxy s4 Active along with ,Xperia Z 1 have all 5 inches screen.The Experia Z1 compact has a 4.3 inches waterproof screen

Break up of Sony's Consumer electronics Sales : Smartphones vs Digcams vs LCD

Statistic: Sony's consumer electronics segment unit sales from 2012 to 2014, by category | Statista

Decoding Sony's consumer electronics break up

The chart shows the  breakdown of Sony Products by  consumer segment.Sony's consumer electronics segment from 2012 to 2014, broken down by category has the smartphone vertical growing highest and making up most sales  since 2012 onwards to 2014. In 2013 Sony had shipped 38 million smartphones, as compared to 31 million smartphones in 2012

 Digital cameras which accounted  average 3.5 million sales  till 2013 now make up 2.5 million sales in 2014 a decline of 40% .

LCD Tv's have surged big time ,as it recorded  4.7 million units of LCD sold in 2014 q3 compared to 3.3 million in  2013 q2 , increase of 42%. Video cameras have all but dissapeared from Sony's product lines

FY 2015 to see Sony ship 38 million smartphones

smartphone  shipments by Sony this year to exceed 38million
Sony Mobile Communications aims to ship 38 million smartphones in fiscal 2015 (April 2015-March 2016), down slightly from 39.2 million units shipped in the previous fiscal year, according to sources at Taiwan's handset supply chain. 

 The lower shipment target comes as the Japan-based vendor is still overhauling its handset business and has also shifted its focus to the mid-range to high-end segment, said the sources. Despite the absence of new orders from Sony Mobile since the fourth quarter of 2014, Taiwan's ODMs have begun shipping some new models to the Japan-based vendor recently, including the Xperia E4 from Arima Communications, Xperia E4g from Compal Electronics and Xperia M4 Aqua from Foxconn/FIH Mobile.

الاثنين، 30 مارس 2015

Apple's upcoming new model " iPhone 6c and iphone 6s plus" might just have been leaked



Apples latest iphone leaked by a taiwanese website

Apple's new iphone's  6c, 6s and 6s plus leaked

Apple's upcoming  new iPhone's model might just have been leaked. In a post today at 9to5 mac "the photo of the apparent new iPhone , the  iPhone6c,  and iPhone6c Plus was leaked . According to sources the iPhone 6C is the likely successor of iphone 5c The photo  which shows the "iPhone 6c," was published first by a Taiwanese site first, which claims to be an Apple supplier.

The iPhone 6C as compared to iPhone 5c has a colorful shell and similar look and feel, however
There are some notable differences that separate it from the 5c though, the cutout for the camera is elongated, hinting that it will get a the same Two-Tone flash found on the iPhone 5s. The cutout for the speakers is also different than that of the iPhone 5c.

The photos come just days after Taiwanese blog Digitimes, reported that Apple will release three different iPhones this year. These would include the iPhone 6s, iPhone 6s Plus, and iPhone 6c, 

Selfies " are the heart of " Uniliver's consumer generated " product marketing strategy

How consumer generated strategies is powering Unilever marketing strategy

visual marketing strategy

Unilever's  new strategy is based on " inviting consumers to send in their selfies  and product related photos to instagram and Facebook and  syndicating that content for use by retail websites .Unilever is the first consumer brand to  tap into " user generated " strategy  and as a visual tool to help brands stand out from the clutter

Unilever’s Simple Skincare brand is using a new service from photo management vendor "Olapic" to pass on photos shoppers send it from social media to retailers selling the brand’s products. This helps  retail outlets to understand consumer behavior, and understand whats influencing certain skincare brands to sell more 

According to Unilever's North American  eCommerce head  Doug Straton "Consumers trust current users of a product more than something a brand may put forward through traditional assets,”. By sharing the content with four sites—Ulta.com, RiteAid,com, CVS.com and HarmonDiscount.com—more consumers are exposed to that content. 

الأحد، 29 مارس 2015

Luxury Brands Hierarchy Pyramid :

the power ranking of Luxury brands

THE HIERARCHY OF LUXURY BRANDS POWER RANKING



The most high end Luxury brands vs brands which are inspirational. High end brands are the ones that money cannot buy. But the buy but prestige and elusiveness .

According to HSBC managing director Ewan Rambourg who wrote a book The Bling Dynasty, ultra high brands bought are actually more important than the level of money " Rambourg created a brand pyramid to show how major brands range in accessibility from everyday luxuries like Starbucks to ultra high end luxury like Graff diamonds which costs above $50,000. Brands like harry Winston, Pateke philippe and Breguet makes the below $50,000 club

Android Apps set to be available on Windows phone

Android apps set to be available on windows phone

NUMBER OF MOBILE APPS ACROSS MOBILE OS .GOOGLE PLAY VS APPLE VS WINDOWS VS AMAZON

The beleaguered windows phone continue to suffer from not  having enough Apps in its windows store . Android and iOS continues to dwarf that of windows  apps . Apples  App Store and Google Play Store respectively boast an app catalog north of 1 million, while the Windows Phone store just last November reached 300,000  as of July 2014 .Microsoft is acutely aware of this fact, thinking of integrating Android App in the upcoming windows phone 10

While most  Android apps are compatible, and some builds even sport a working Google Play Store client. However  questions about the legality of the emulation’s implementation and its potential effects on native Windows Phone development have kept the project from being given a green lighty

Nigeria India and South Africa leads with highest Mobile Traffic by Country

mobile share of internet traffic by country

mobile  web share of internet traffic by country

Nigeria , India and south Africa leads Mobile Traffic by Country

Twitter Transparency Report: Top 5 Nations with the highest removal request

Top 5 Nations with the highest removal request from Twitter
Removal requests include government requests (and other complaints for removal of content from authorized reporters) we have received to remove or withhold content on Twitter.
Turkey tops in  content removal request by Government with 149 request  followed by Russia with 89 removal request followed by Germany and France with 42 and  34 request respectively with Unites States being the 5th with 26 removal request

Twitter's Most Popular Brand by Followers: Youtube and Instagram among most followed

most popular brand on Twitter : Top 10 List

The  chart from statista graph shows most popular brands on Twitter worldwide as of October 2014. With 45.5 million followers, YouTube was the most popular brand on Twitter.Instagram and Twitter ranks 2nd and 3rd with 35million and 32million respectively.

Active Global Mobile Users exceed Active Internet users : 51% vs 29% Penetration

Active Global Mobile Users exceed Active Internet users :

Global Internet Users vs Global Mobile Users vs Global social media users 

 A recent report from WeareSocial Shows that " global mobile  unique users have Crossed online Users ,While Internet users total 3.038 billion with 29%penetration. Unique Mobile users number 3.679 billion, with a penetration rate of 51%.Social media users exceed 2billion,while users who access social media via the mobile number 1.753 billion 




Web usage across continents as per March 2015 : asia vs north american vs africa vs Europe


global web penetration by regions across world

GLOBAL ONLINE USAGE ACROSS CONTINENTS

North America and Western Europe leads with 88% and 81% online penetration respectively, followed by  Australia with 69% with 58%  East Europe  ranks 4th, followed by  52% in east  Asia  and 39% in central Asia .Middle East has 36% penetration, followed by Africa and South Asia with 19%

Twitter launched Periscope, a video streaming App,as it blocks rival Meerkat

Video streaming App launched by Twitter, as it blocks rival Meerkat


Twitter launched a video streaming app called Periscope, which it had purchased in January 2015, .This comes after after reports that it had blocked a rival app called Meerkat..Meerkat relies heavily on Twitter and has become hugely popular in the month since its launch.
Twitter's announcement comes on the same day that Meerkat unveiled a list of investors that included Silicon Valley venture capitalists Greylock Partners and Sound Ventures, Ashton Kutcher's private equity investment arm.
Meerkat's new round of funding is widely expected to have raised millions of dollars.
The app, which already boasts celebrity users such as talk show host Jimmy Fallon, lets people stream videos that cannot be rewatched.
the difference in Periscope  and Meerkat is that unlike Meerkat, Periscope allows users to save and replay videos later,


Search vs Display vs Video : Mobile spending by Category

search vs display vs video : Mobile ad spending by format

MOBILE SPENDING BY ONLINE DISTRIBUTION CHANNEL

Mobile display dollars will continue to increase, outpacing mobile search Mobile display is expected to reach $14.67 billion in 2015 as compared to $9.65 billion in 2014, a growth of over 50%. This number is set to increase to $33.9 billion by 2019
Search advertising  is set to total $12.85 billion from $8.72, a growth of 47% in 2015 as compared to 2014 . Search is further expected to grow to $17.87 billion in 2016 . Meanwhile video advertising is set to grow to $2.62 in 2015  from $1.54 billion a growth of 70% in 2015 

السبت، 28 مارس 2015

The Least Trusted vs Most Trusted Companies in US

Most trusted vs least trusted Brands in US

2015 marks the fifth year of the Temkin Experience Ratings, and this year, supermarkets dominated the ratings.In terms of the most trusted Companies in American Publix earned the top spot, closely followed by Aldi and H-E-B. In addition to earning the top three positions, supermarkets also took five of the top 12 spots. Retailers also performed well, with both PetSmart and Amazon.com making it into the top seven. At the other end of the spectrum, Coventry Health Care, Fox Rent A Car, Comcast, and Fujitsu earned the lowest ratings. 

 Meanwhile, 9% of the companies measured had “very poor” (below 40%) ratings and another 22% were rated as “poor” (40-50%). Comcast languished at the bottom for its TV and internet service businesses, with other TV and internet services also among the worst. Many of the top- and bottom-ranking companies also appeared in similar positions in Temkin Group’s recent Customer Experience ratings.

Revenue from Online Streaming Music to grow 77% to 108 million Euros

digital music revenue from Germany
Revenue from music streaming in Germany from 2008 to 2014. In 2012, streaming subscription services and music streaming platforms generated a revenue of 29 million euros. In 2013  this was 61million euros, a growth of 11%. In 2014 ,online music streaming is expected to earn revenue of 108 million euros, which is a growth of 77%

الجمعة، 27 مارس 2015

US Mobile Ad Spending to exceed Desktop ads by 2016

Ad spending by device

Mobile Ad Spending vs Desktop digital  ad spending in US

Mobile ad spendingg will exceed  desktop spends by the year 2016, Presently  mobile share  out of total ad spends for, 19% as compared to 32% for desktop 

n 2015  desktop spends  is set o decline from an average  $30 to $26.59$  . While in  2016 mobile  online ads will make up $40 of total ad spends  from $28  a grow of 42% as compared to 2015

With strong spending growth predicted again next year – of 41% – mobile will overtake desktops and average 60.4% of digital ad spending and more than one-fifth (20.4%) of total media ad spending, per the forecast.

Better Business Cases, VMware VCP6-DT & more – Firebrand’s new courses


By Sarah Morgan


We are excited to announce the addition of five new accelerated courses to the Firebrand portfolio.

You can now experience Firebrand’s accelerated and distraction free, all-inclusive training on these brand new courses:


VMware® Mirage [V5.0] and Horizon with View [V6.0]: Fast Track - Only 5 Days

Get the latest version of the massively popular VCP5-DT on this five day course you’ll get your VMware Certified Professional 6 – Desktop (VCP6-DT) certification. Learn how to install, configure and manage VMware Horizon and get access to 24-hour labs and the same hardware you’d find in a real data centre.

Find out how to get VCP6-DT certified in just five days on this official all-inclusive VMware course.


Microsoft MCSE: Enterprise Devices and Apps - Only 6 Days

This brand new accelerated six day course is 50% faster than traditional training! Get MCSE: Enterprise Devices and Apps certified and you’ll learn the skills you need to manage devices in a modern bring-your-own-device BYOD enterprise.

Firebrand is also a Microsoft Gold Learning Partner - that means you'll get access to Microsoft Official Curriculum. Find out why this Microsoft MCSE: Enterprise Devices and Apps course is 50% faster than traditional training now.


Better Business Cases: Foundation and Practitioner - Only 3 Days

Learn how to use The Five Case Model, the UK Government’s best practice approach to planning public sector spending proposals. This model is recommended by the HM Treasury for use in Government departments and Government bodies.

Production of business cases is a mandatory part of planning a public sector spending proposal. If you’re responsible for spending public money, this certification that cannot be overlooked.

Learn how to develop an effective business case on this accelerated 3 day course.


Microsoft Dynamics AX 2012 R3 Trade & Logistics / Microsoft Dynamics AX 2012 R3 Financials

Get training in line with the newest version of Microsoft’s Dynamics AX 2012 R3 on these courses:


On these accelerated Microsoft Dynamics AX courses, you’ll study the Microsoft Official Curriculum (MOC) and get access to exclusive Firebrand R3 material. You'll also sit your exam onsite at the end of your course.


Over 180 courses and counting

Firebrand is committed to developing accelerated courses in line with new technology. To keep up to date with our newest and most cutting edge accelerated courses, you can follow us on Twitter, Facebook and Google+ and LinkedIn.

Firebrand’s portfolio now exceeds 180 accelerated courses from vendors like Microsoft, Cisco, (ISC)2 and CompTIA.

Find out how you can get certified at twice the speed and take a look at our full range of accelerated training.


About the Author:        
Sarah writes for Firebrand Training on a number of IT related topics. This includes exams, training, certification trends, project management, certification, careers advice and the industry itself. Sarah has 11 years of experience in the IT industry. 

الخميس، 26 مارس 2015

Projected growth in Global LTE Connections : 2013 to 2018

global LTE growth

LTE networks are forecast to increase to more than 500 networks in 128 countries across the world by 2017

By the end of 2013 there were 256LTE networks commercially available across almost 100 countries across the globe. This is forecast to increase to more than 500 networks in 128 countries across the world by 2017, covering half of the globalpopulation by that date against only one in five today.

US travel sector, e-spends led by Priceline Expedia to grow 21% to reach $4.15billion


75% of digital spends in US travel industry will be on  direct response (  paid search ) ads as compared to online branding campaigns

Recent eMarketer  report on digital spending by US travel Industry reveals , Priceline and Expedia are the 2 biggest  advertisers  on Google.And they are not stopping ..Both Expedia and  Priceline's Group, including Booking.com, Priceline, Agoda, Kayak and rentalcars.com, shelled out $1.8 billion on digital advertising  including search advertising on Google and both expedia and Priceline together will account for  more than half of the U.S. travel industry’s digital ad spending for the year.” 

Despite the fact that Google has more than 1 million advertising clients, Priceline and Expedia’s digital ad spend would equate to nearly 5% of all of Google’s advertising revenue in 2014

Digital Spending by  the U.S. travel industry last year  reached $3.42 billion  and is likely to grow 21% to reach  4.15billion in 2015 .With the proliferation of  connected and digital devices inclusing smartphones and Tablets  online spending by 2018 is likely to hit $6.4billion 

الأربعاء، 25 مارس 2015

Biggest spenders on corporate lobbying :Google's $16.8 million is what Apple and Exxon's spent together

Top 10 companies marketcap vs lobbying spends


When it When it comes to corporate lobbying there is no one that can spent the kind of money except Google Google spent a whooping $16 billion on Lobbying. This is the highest every money spent on corporate Lobbying 

What Google spent on Lobbying on its own, equaled Apple's and Exxon combined spends
Google's $16billion spent on Lobbying on a market cap of $382 million,compared to $4.1 million by Apple and $12.7 million by Exxon Mobile

This is what America's biggest corporations spent on Lobbying last year
  1. While Google 's $16 million ranked it no 1,Exxon Mobil with $12.7 million spent on Lobbying took the no 2 spot .
  2. Microsoft with $8.3 million  took the third place  followed by Johnson and Johnson who ranked  4th with$7.7 million spent on Lobbying
  3. The 5th place went to Berkshire Hathaway with$7.2 million spends.
  4.  Walmart and Wells Fargo made by the 6th and 7th rank, while Apple with $4.1 million took the bottom spot  ranking no 8


Global monthly Active Twitter Users by country

 Twitter global users  by percentage
The above chart shows the global distribution of active  Twitter users. This  does not include total Twitter usage across the world, but only monthly  active accounts  .  the United States accounted for 24.3 percent of traffic to to Twitter   and ranked no 1 , followed by , Japan's active Twitter users   which formed  9% of  global  active Twitter users . Indonesia have active twitter base of  6.5% of global population
  • 500 million Tweets are sent per day
  • 80% of Twitter active users are on mobile
  • 77% of accounts are outside the U.S.
  • Twitter supports 33 languages
  • Vine: More than 40 million users

US Digital and Music Streaming revenue surpasses physical CD sales for the first time : reaches $2.9billion,

digital downloads make higher revenue as compared to CD sales

 US Music Industry Revenues exceed Physical CD sales by 28%

US music industry revenues has crossed "physical music sales . Streaming and Digital subscription  revenues grew by almost 29%  reach roughly $1.87 billion, surpassing sales of CDs ($1.85 billion) according to a report from the RIAA. 

Digital permanent downloads reached $2.9billion as compared to $2.6billion in 2014 , a growth of  10%. physical CD sales grew by only 7% to reach 2.2 billion  while 
digital subscription  and streaming revenues grew 29%  to reach $1.8billion , a growth of 39%

Pass the Professional Scrum Master Certification exam with these 5 tips


By Sarah Morgan


Get on track for a career as a Certified Scrum Master where average advertised salaries range from £42,000 to £70,000.

But first you’ll need to pass the Professional Scrum Master Certification exam (PSM I). And before you hand over the £100 ($150) exam fee, you need a comprehensive base of Scrum knowledge to stand any chance of passing.

To become a Certified Scrum Master you’ll need to answer 68 of the 80 questions correctly in 60 minutes. That’s a passing score of 85% or more.

So, to pass the Professional Scrum Master Certification exam first time – take a look at these 5 tips:


1. Read "Software in 30 Days: How Agile Managers Beat the Odds, Delight Their Customers, and Leave Competitors in the Dust"

Written by two of the biggest names in the industry - Ken Schwaber (founder of Scrum.org and Scrum co-creator) and Jeff Sutherland (Scrum co-creator) – this book is a concise and authoritative introduction to Agile and Scrum software development. It’s rated highly too – with 4.5 of 5 stars (28 Amazon Reviews) on Amazon.com

Managers and senior management short on time will find this an especially rewarding read due to its minimalistic and to-the-point style.

It’s also ideal for beginners as terminology is clearly defined and numerous examples are provided detailing how companies have used Scrum to cut software development overrun.

In fact we like this book so much at Firebrand we included it for free on our 2 day Scrum Master course!

Software in 30 Days: How Agile Managers Beat the Odds, Delight Their Customers, and Leave Competitors in the Dust Paperback – 27 Apr 2012 - ISBN - 9781118206669


For even more reading, take a look at the Official Scrum Guide (another great free resource from Ken Scwaber and Jeff Sutherland).


2. Make the most of the Scrum Open assessment

You’ll find an incredibly useful testing resource on Scrum.org entitled the – “Scrum Open assessment”.

The Scrum open assessment is an official Scrum.org tool for validating your knowledge (before you commit to the real exam). This practice assessment consists of 30 questions, randomly selected from a larger pool, in which you have an hour to complete.

Before you take the Professional Scrum Master Certification exam, we recommend you repeat the open assessment until you feel comfortable completing it in under twenty minutes.

Remember – the real PSM I assessment has 80 questions, and only 60 minutes in which to answer them. Don’t attempt the PSM I exam just because you can pass the Open assessment, you’ll still need to do your background reading.

Several Scrum professionals even note that some questions found on the open assessment actually appear within the PSM I exam.

The Scrum open assessment completely free but you’ll need to register on Scrum.org first.


3. Did you forget about burndown charts?

Burndown charts display the remaining effort for a given period of time and are used in Scrum to track product development.

But it can be all too easy to neglect burndown charts as they no longer appear on the official Scrum Guide. Despite this, those taking the Professional Scrum Master Certification still report encountering questions related to this elusive subject.

Neglect this topic at your own risk - you could still find questions relating to it on your Professional Scrum Master exam.

For a comprehensive introduction to Scrum burndown charts, take a look at this article.


4. You can use Google in the exam, but it would be a mistake

Use a search engine during this online exam at your own peril. If you find yourself searching for answers online whilst you’re taking your Scrum Master Certification exam you clearly haven’t revised enough!

It’s also highly unlikely you’ll find answers to your questions, let alone reliable ones. Plus, with only 45 seconds to answer each of the 80 questions in the PSM I exam, you just don’t have the time to waste.



You need the knowledge to be able to answer the questions quickly, without stalling and especially without trawling the internet for clues to the correct answer.


5. Participate in the Scrum.org forums

The Scrum.org forums are great to browse over a cup of coffee or on a break from your Scrum revision. You’ll find hundreds of fellow Scrum students and certified professionals alike discussing Scrum and agile methodologies.

Forums are a great way to ask questions too specific for Google (but remember to validate the information you get!) and a brilliant place to network for both certified and uncertified Scrum Masters.

You don’t need to sign up to read the forums, but to participate you’ll need to create a free account. Get on the forums now!

The Scrum.org forums




Self-study not working for you?

Effective self-study doesn’t work for everyone. If you’re one of the professionals that needs the Scrum Master Certification quickly, without the commitment to self-study, take a look at Firebrand’s 2 day accelerated Professional Scrum Master (Agile) course.


Related articles:



About the Author:        
Sarah writes for Firebrand Training on a number of IT related topics. This includes exams, training, certification trends, project management, certification, careers advice and the industry itself. Sarah has 11 years of experience in the IT industry. 

US Credit Card Debt from 2010 to 2014 in billion dollars

US Credit  Card Debt from 2010 to 2014 in billion dollars

The chart by  shows the amount of  credit card debt in the United States from first quarter of 2010 to fourth quarter of 2014. The credit card debt in the United States amounted to approximately 669 billion U.S. dollars in the second quarter of 2014.The highest level of credit card debt was during the sub prime crisis of 2009 -2010 when US had  first quarter of 2010, when it amounted to $762 billion 

"top 5 facts on global tablet sales : The Story in charts"

State of tablets and marketshare


data via statista
While Apple’s iPad was  not the first company to launch tablets it was the "Linus Write-Top tablet was launched  in 1987 and became the first consumer tablet .. However the timing of the launch made enormous f difference as it became the first tablet to achieve significant success amongst consumers from its launch.  Within its first year the iPad sold more than 19 million units globally and has generated billion dollar revenue figures for Apple on a quarterly basis,

Europe's tablet ownership to rise 400%, UK to lead tablet ownership with 55% penetration













Forrester Tablet Ownership In Europe To Rise 4x In 5 Years — 55% Of Region’s Online Adults Will Own One By 2017, up From 14% In 2012 |



 Forrester is predicting tablet ownership in Western Europe will quadruple by 2017 — with the percentage of online adults owning a slate projected to increase markedly from less than a fifth (14 per cent) last year to more than half (55 per cent) in 2017. " Among Europe  UK will lead the Tablet adoption  with 57% penetration  of Tablet by 2018




Tablet ownership by nations : Top 5 countries with highest tablet penetration

TABLET OWNERSHIP BY NATIONS 

This statistic shows the percentage of tablet computer ownership and usage among the populations of selected countries as of . In the U.S. tablet ownership and usage was found to be at 20 percent of the population. Spain, Australia both have 24% penetration in terms of tablets, Italy  ranks 2nd with 23% and US ranks 3rd. UK tablet penetration is 19%

have the highest penetration of Tablets with 24%

Companies with the biggest spends on Research and Development: Top 10



RD spends by Top 10 companies

Companies that spends the highest on R&D(research and development)


Volkswagen, Samsung and  Intel leads in the RD ( research and development spends). Volkswage spends $13.5billion,with Samsung almost spending the same amount with $13.4, followed by Intel with$10.6billion. Microsoft spends  $10.4 on RD,while pharma giant Roche spends  $10billion

الثلاثاء، 24 مارس 2015

Post Campaign Action by mobile users: Finance advertisers vs Others


mobile ad campaign across  Finance vertical
The chart compares the post-click campaign actions used by advertisers in the finance vertical,Among the top 3  user behavior  includes  1)site Search, 2)email subscription driving to mobile web or landing pages, was the most frequently used on the millennial media mobile ad platform 

Mobile ad Campaigns across Financial vertical :Top 3 call to action by users

Top 3 advertisers goals  post mobile ad campaigns
Brand Awareness & Engagement (37%) was the most frequent goal of Finance campaigns and call to action  on  the millennial media  platform, followed by driving Registrations (30%) and Increased Foot Traffic (17%, Chart H). Finance advertisers ran Brand Awareness & Engagement campaigns at a slightly higher rate than all advertisers, and ran Registration campaigns at more than 2x the rate

Mobile Ad Insights on Finance vertical :engagement time vs demographics

mobile ad engagement metrix
The above data from millennial media shows how the time spent by users on the finance vertical  across devices . .Finance content, it also varies by demographic (Chart F). Adults 18-24 spend the highest amount of time in Finance content on mobile (73%), and adults over 50 spend the least amount of time (30%). While adults over the age of 50 spend the least amount of time on mobile in finance content, this has grown four percentage points over the past six months.

Out of 78% mobile penetration in France, 24% have smartphones ,21% Tablets


French mobile usage and  engagement
FRENCH MOBILE PENETRATION IS SET TO CROSS 80% , WITH 45% SMARTPHONE USERS. 65% PF 18 TO 34 YEARS OLD HAVE A SMARTPHONE

Social Media Image size and Dimensions: vs Twitter vs LinkedIn vs Instagram vs Pinterest



Infographic on social media ads

Social media image size and dimensions cheat sheet  : Facebook vs Twitter vs Instagram vs 
LinkedIn