deciding on when to add no follow links vs follow links

How do you decide  when to use  rel=nofollow  and when to not . While this has been explain in depth in my earlier post on  the importance of rel=no follow and follow links ,one of the best ways to decide this  is to understand  and analyse which kinds of sites or  links influence your posts . In short  comparing which is relevant  to  the website and which one is not.. Assuming you read an article about new seo strategies for 2016 compared to a blog template which you like and want to add that as your template .. which one would you choose for as rel= no_follow links..

In 2005 all 3 search engines,Yahoo, Bing an google agreed to support an initiative to reduce the effectiveness of automated spam Unlike the meta robots version of NoFollow, a new directive was employed as an attribute with within an or link tag to indicate the fact that the linking site " does not vouch for the quality of the linked pag
Read the follow post below

You an read more about rel=nofollow links and rel=follow links here

If you are running a seo blog , obviously the first one is of relevance, as it gives you information which is topical , relevant and contextual to what your site is about, while the blog template is not.. The analogy is similar. Follow links are used for something that you liked and wish to pass the link juice to the site. It means you are voting for that site and telling the search spiders that the site is trustworthy . Use no=follow for the second one..or your telling the spiders that " you dont wish to pass on the link juice to the site .

top 5 best lessons from Apple for entrepreneurs

As an entrepreneur, you’ll hear a lot of people tell you that you need to reach out and figure out what people want, which means listening to your critics, often times more patiently than you’d like. Apple decides to flip the script and instead focus on building what they want to build, no matter the perceived cost. When Steve Jobs debuted the iPad, the critics stood in line, throwing every insult they could muster. The critics said that the iPad would fail. The numbers say otherwise

Stick to you conviction

.Each and every time Apple decided to innovate, they were laughed at. They prevailed anyway. “Great ideas often receive violent opposition from mediocre minds.”

 2. Turn the Ordinary into Something Beautiful For quite some time, PC fans enjoyed the work of buying their own parts and building their own tower systems. At the same time, PC makers were building standard hardware for standard applications. Apple would have none of that. They’ve been pioneering not only the features of standard operating systems and computer systems, but simultaneously reinventing the design standards as well. As a result, we have the gorgeous iMac, the beautiful new Macbook Air, and who could forget, the amazing iPhone 4. Where others focus on one aspect of the equation, Apple focuses on the entire product, and it shows.

Justify Your Price :We’re in a time when pricing strategies are all over the place. People don’t know what to charge, and in many cases, prefer to race to the bottom instead of pricing strategically to a market that can bear the cost.

 Once more, Apple ignores the standard by not only pricing their technology more than 2x what their competitors charge, but doing so without blinking. How can they get away with it?
The truth of the answer is twofold: 1. They build beautiful products for an audience that loves them passionately. 2. They justify their price with features and benefits that can’t be matched.

Lets look at the 4 reasons why Apple can get away with its premium pricing

1.  No other computer can match the display of a 27” iMac…it simply can’t be done. 
2.  No other software can match what iTunes brings to the table. 
3.  No laptop is as thin as the Macbook Air. 
4.  No software is more intuitive, no product more valuable than the Apple product. 
5. Any other smartphone looks like it was developed by rookies when compared to an iPhone
   You simply cannot compare the two. " 


Build a tribe :It’s no secret that Apple has built one of the most hardcore fan bases of any product and of any time. There’s a reason they’re called “fanboys.”

But who cares, right? Most of the chatter is out of jealousy more than anything, but Apple doesn’t really care. They know that they serve an elite audience, and rather than back away from that fact, they embrace i

10 reasons why bootstrapped start up fail

Why start Ups Fail: 10 Resons why they fail

the biggest wearable players who control 65% market share

The wearable market has seen a big spike las year as the market starts to mature. IDC recently announced the Big Three in wearables: Collectively the big 3 Fitbit, Apple, and Xiaomi,  controls 65% of wearable market : Fitbit with 22.2%, Apple with 18.6%, and Xiaomi with 17.4% leads the market

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with $19million valuation ,snapchat ranks 3rd among top 5 unicorns

5  The second coming of snapchat: sequoia,meritech, spark  invests $1.8billion as valuation jumps to $18billion 

At $19 billion, Snapchat would rank third among all venture-backed companies in terms of value, behind Xiaomi and Uber

 Snapchat has recently secured $1.8bn in funding, increasing its valuation to $18bn. The startup received this round of funding from Sequoria Capital, Spark Capital, Meritech Capital Partners and Dragoneer Investment Group. This valuation is higher than the previous valuation of Snapchat given by its investors in March 2015, which was about $16bn.

 Previously, Snapchat had received $175m funding from Fidelity Investments for an overall valuation of $16bn. Shares of Snapchat were bought by the investors for about $30.72 per share. Experts say that the venture capital firms Sequoria and Spark are reluctant to invest in tech companies.
Reportedly, even Chinese company Alibaba also wanted to invest about $200m in Snapchat, after its $16bn valuation last year.

These companies are said to be investing in Snapchat as many investors believe the app firm has the potential to overtake other social media giants such as Facebook and Twitter.

snapchat's $19 billion valuation means that in terms of pure valuation among the unicorn companies , Snapchat would rank third among all venture-backed companies in terms of value, behind Xiaomi and Uber. If you took its reported valuation as a (very) rough proxy for what it would fetch on the public market, Snapchat would sit among some very big, and very profitable, companies listed on US stock exchanges:

5 best practices in creating and marketing your video

5  Best Practices to create and market your video online 

These are the best practices in creating a video

Placement : Embedd the video in a page which the content related  rather than just any page

 Descriptive text : Describe what your video is about. Keep your description  to about 250 to 350 words and ensure you use the keywords liberally in the text

 Saving the video : Save the video file inside the curent silo directory , rather than a central video directory


Play :Use the html player to ensure that your video is compatible to different browsers  and devices . Dont set up the auto video play automatically. Not all users appreciate a video to open without the user clicking on it .Let users start the video themselves

Size ; Ensure  your video can adjust the size automatically  if the user screen size shrinks

Quality:render your video in file size that fits the user.Tech savvy or metro cities have faster connections and can handle large files. However ideally the size must be smaller  for smoth mobile viewing . Find a balance between good quaility and faster viewing  and download speed

Length : small videos are easier to download and convinient to watch. Your video ideally should not exceed 3-5 minutes in length . Remeber user attention decreased with every minute  on the web. Create videos that conveys the actual marketing message or crucial information   right at the start


Posting:In addition to posting your video on your site. You can upload it across other online video sharing site as well. Youtube, Metacafe, Vimeo  and link it back to your site . Alternately you can upload the actualy video on youtube abd link the embedd code to your site or blog

Sceme Mark Up ; Wherever the video is embedded in your site, adding a schema markup in your htnl code can make it easier for search engines to find your video

XML site map:Inform the search engine spiders where they can find your video with an xml site map

which are the most appropriate fonts size for mobile:

5  Tips to optimize your  mobile experiance with the right font   

The science of choosing an eligible font for your mobile:Mobile users have low attention span.. as its diffucult to strain their eyes tp read what they are looking at
Concentrate on the above of fold . A mobile user  will always concentrate on whats above the fold
Always set a font size that is higher than what you use for below the content .

Whether you go with Sans Serif and Serif font, which is the most used font across mobile,consider the height of characters in your font alphabet and the white spaces between the letters
Fonts with moderately high individual characters height and a little bit of space between letters can improve readibility

Make sure to provide enough contrast between the  font  and background so that users can see your content without straining their eyes and eventually moving on to another site

So which is the best Font  :  The safest if not the best is using  the most common font that mobile device manufacturers  and most user prefer according to a latest mobile font report is using  Arial, Helveticia ,Courier , Georgia in that order

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Pass your Windows 10 exam 70-697 with these top tips

 By Sarah Morgan

In January 2016, just six months after its release, it was estimated that Windows 10 was active on 200 million devices. This means Microsoft’s latest operating system is currently growing faster than any version of Windows ever. It is at the forefront of Microsoft’s cross-platform vision aimed at improving usability and reliability. Windows 10 runs on PCs, mobiles, tablets, servers and games consoles.

Image courtesy of Microsoft

The growing popularity of Windows 10 means businesses need people with the skills to install, configure, manage and troubleshoot the new operating system. This gives you a huge opportunity to get ahead of the curve and learn Windows 10 skills before the majority of other IT professionals. By passing the Windows 10 70-697 exam: Configuring Windows Devices, you'll achieve both the MCSA: Windows 10 and Specialist: Windows 10 certifications. These will prove to employers that you have advanced skills on the latest version of Windows. If you’re acting quickly to make the most of this opportunity, below are our five top tips to get you the necessary Windows 10 skills to pass your Windows 10 70-697 exam.

1. Use Microsoft Virtual Academy

Microsoft Virtual Academy has a huge amount and variety of resources aimed at helping you get the knowledge and skills to pass Microsoft exams and achieve Microsoft certifications. There are videos, articles and more to help you learn about Microsoft technologies. Plus many are aligned to Microsoft exams.

The new release of Windows 10 means there aren’t a great amount of resources. However there are a couple of videos and presentations that are extremely useful for helping you study for the Windows 10 70-697 exam. The first, “Getting started with Windows 10 for IT professionals” has 9 different sections all dedicated to teach you more about Windows 10. Titles include, “What’s new in Windows 10 deployment”, “Runtime provisioning in Windows 10” and “Windows as a service: What does it mean for you business?”. There’s also “Accelerate deployment of Windows 10 at scale”. This includes an hour long video that covers some of the key topics in the 70-967 exam.

Image courtesy of Microsoft

The Microsoft Virtual Academy is ideal for giving you information that can help with your preliminary exam preparation. It’ll familiarise you with the new features of Windows 10 and how it differs from previous operating systems.

2. Take a course

Learning from a course is the best way to make sure you cover all the content you need to be prepared for the exam. Courses are dedicated to giving you all the skills and knowledge you need, not only to pass the exam, but to be able to use them in your workplace.

Firebrand offers accelerated 6 day MCSA: Windows 10 and Specialist: Windows 10 courses that both prepare you to sit the 70-697 exam. Remember, you’ll achieve both certifications after you pass. As with all Firebrand courses, you’ll spend 6 days in an immersive classroom environment. You’ll learn from an official Microsoft instructor and bounce ideas off other students in the classroom. 

3. Take Practice tests

Practice tests are the best way to replicate the types of questions you’ll face in the real exam. They’ll also cover the full range of topics the exam could include. This’ll give you a better idea of what topics you’ll need to study. What is unique about practice tests is the immediate feedback they give you. This highlights any weaknesses you may have and gives you the chance to focus your studies in those areas.

MeasureUp is the official provider of Microsoft practice exams. It is one of the most extensive resources for IT certification practice tests, offering packages for a large range of exams.  You can find the Microsoft exam 70-697 practice exam here. This includes 119 questions to help you refine your knowledge on subjects like Windows desktop administration, maintenance and troubleshooting, Active Directory and Microsoft Intune. It then gives you thorough explanations about where you went wrong and how to improve.

MeasureUp’s 70-697 exam practice test costs £79 to buy. Alternatively, 60 and 30 day online versions are available for £72 and £66.

Firebrand also offer free and comprehensive practice tests for the 70-697 exam. You can access these on pages for MCSA: Windows 10 and Specialist: Windows 10. You can also find practice tests for all of Firebrand’s other 200+ accelerated courses.

4. Use a revision guide

Getting a revision guide is crucial to studying successfully. They give you integral information about the exam topics. They’ll dissect complex technologies or theories giving you in-depth detail. Plus they’ll often indicate which sections require more focus than others. Here are our top recommendations for the 70-697 exam.

Microsoft’s official revision guides are often a great place to start and are closely aligned to the exam content. The revision guide for the 70-697 exam, “Exam Ref 70-697 Configuring Windows Devices” is no different. Written by Microsoft MVP, Andrew Bettany, it covers exam objectives including, plan desktop and device deployment, configure networking and storage and manage data access and protection. It also pushes you further with varied real-world scenarios that show you how your new knowledge can be used.

You can find it on Amazon here. The ISBN is 978-1509303014.

A reliable alternative to Microsoft’s study guide is the “MCSA Microsoft Windows 10 Study Guide: Exam 70-697” by William Panek. This is also closely aligned to the latest version of the exam to make sure the information you get is as useful as possible. As well as including plenty of content on all of the exam topics, it also gives you access to the Sybex interactive online learning environment. This gives you extra online content and flashcards to expand and vary your studies. This book covers the exam content in a slightly different way that may suit your leaning style, with the possibility to learn online at times when you may not have the book with you.

You can find it on Amazon here. The ISBN is  978-1119252306.

5. Use a trial version

Downloading a trial version of Windows 10 Enterprise is the best way to practice and implement your Windows 10 knowledge. Combine this with a revision guide and you’ll be able to walkthrough each 70-697 exam topic, learning to manage each Windows 10 feature as you go. This’ll help make your learning more real, giving you an edge in the exam room. 

About the Author:        
Sarah writes for Firebrand Training on a number of IT related topics. This includes exams, training, certification trends, project management, certification, careers advice and the industry itself. Sarah has 11 years of experience in the IT industry.

5 reasons to get ISACA CSX Practitioner certified

 By Sarah Morgan

The current shortage of cyber security skills is a massive employment opportunity. According to government research, two-thirds of big UK businesses have been targeted by a cyber attack in the last 12 months. This means businesses are searching desperately for people with the skills to make sure they’re not the victim of the next high-profile cyber attack.

The CSX Practitioner is one of the newest cyber security certifications on the market. It can be the perfect way to get the cyber security skills to take advantage of this massive opportunity. Below are the five best reasons why you should be looking to get CSX Practitioner certified.

1. Opportunity for employment

There are more cyber attacks happening than ever before, with over 700 million data records estimated to have been stolen in 2015. These include companies like TalkTalk

(157,000 records stolen, costing £60 million), EBay (145 million records stolen, costing an estimated £18 million), Target (70 million records stolen, costing £100 million) and T-Mobile (15 million records stolen, costing £13.2 million).

Cyber security job growth, at 74%, has increased at twice the rate of the overall IT jobs market since 2007. It is expected that by 2019, the industry will be short of 2 million cyber security professionals. This means there isn’t enough properly trained protection for businesses, creating a huge demand for professionals with high-level cyber security skills. The CSX Practitioner course will develop the cyber security skills that businesses are seeking. Whilst achieving the certification is the proof you have these skills.

Image courtesy of Sira Anamwong
/freedigitalphotos.net

2. Potential future career earnings

The CSX Practitioner course develops the technical security skills required in job roles like Cyber Security Analyst or Cyber Security Engineer. These roles command competitive salaries averaging around £50,000+  (all average salaries according to itjobswatch.co.uk).

The CSX Practitioner certification is the starting point for a journey towards many high-level cyber security roles. After you’ve progressed your career with experience in the cyber security industry, you’ll be able to aim for roles like Cyber Security Consultant (£62,500), Cyber Security Architect (£70,000), Cyber Security Manager (£70,000) and Head of Cyber Security (£97,500). You can also follow the CSX pathway, progressing onto the Specialist, then the Expert certifications. These will help you grow your cyber security skills throughout your career. This means starting your cyber security career with a CSX Practitioner certification gives you the potential to eventually reach a six figure salary at the top level.

3. Develop hands on skills

A key feature of the new CSX, is the hands-on nature of the skills covered. You’ll learn practical skills in all stages of the cyber security process simulating real-world scenarios. These include analysing network output, executing incident response plans, detecting incidents and performing disaster recovery plans. These are skills you’ll be able to directly implement in your IT security role. You’ll learn to identify, detect, respond to and recover from cyber attacks. Its practical nature and broad curriculum set it aside from most other IT security certifications currently on the market.

4. Learn the latest skills

As one of the newest certifications in the cyber security industry, the skills in the CSX Practitioner course are the hottest available. Getting CSX Practitioner certified guarantees you’ll have skills that can protect your business from the latest techniques threatening your business, identifying threats before they occur, implementing precautions to minimise threats and recovering from attacks. The Cybersecurity Nexus program has been developed to provide you with skills in five cyber security areas. These are:

Image courtesy of jscreationzs/freedigitalphotos.net

1. Identify

2. Detect

3. Protect

4. Respond

5. Recover

These are designed to cover the whole cyber security process, ensuring you have skills to deal with cyber attacks through every stage.

5. World renowned

ISACA have a 45 year history in which they’ve produced some of IT’s most respected certifications. Their CISA and CISM certifications are two of the most sought-after in the industry and these are supported by their CRISC and CGEIT certifications. This means you know you’re getting your cyber security skills from an industry trusted and globally recognised source. On top of this, the reputations of ISACA and the CSX extend worldwide. This means you can benefit from your certification wherever your career should take you.

About the Author:        
Sarah writes for Firebrand Training on a number of IT related topics. This includes exams, training, certification trends, project management, certification, careers advice and the industry itself. Sarah has 11 years of experience in the IT industry.

#NinjaTips - Xamarin Forms: Creando una app desde cero (2 de N)

Hola, vamos con un nuevo video. Déjame todos tus comentarios y sugerencias. Espero que lo disfrutes. Recuerda que el código de los laboratorios está disponible en mi Github > https://github.com/soreygarcia/xamarin-forms-lab

Encuentra todos los videos en Channel 9 > https://channel9.msdn.com/Niners/soreygarcia

Loosing out on your quality score :the best landing page infographic

5  Ways to ensuring SEO benefits while deciding your landing page 

for any SEO optimisation , landing page is a key. While in organic search, Landing page per se is not that crucial as compared to paid search. But irrespective the nature of search a well designed landing page helps spiders to look at your content in a very structured and granular way. This  helps you increase your page score in paid search, and helps your ranking across organic SEO. The above chart illustrates  via an infographic showing how a landing page ought to be designed and the key elements to be incorporated

The 12 jewels to be incorporated in your landing page 

10 start ups set to distrupt iOT across Healthcare

5  Biggest Disruptions across The Internet of Things (iOT) across the healthcare domain 

Internet of Things across healthcare has been on the upswing for the last one year. iOT across healthcare startups are operating on different pain-points in healthcare and allowing for real-time patient monitoring and prevention care outside of hospital settings. Deals to digital health, an area that encompasses everything from digital therapeutics to health wearables and ingestible connected devices, jumped 20% in 2015.

HEALTHCARE START UPS BY VERTICALS: 

The start up category across the healthcare  space are concentrated across these key 10 verticals which are
1)Clinical Efficieny
2)Patient monitoring 3)Biometric sensors 4) Home Healthcare 5) Home Health monitoring
6)Brain sensors  and Neurotechnology 7)Fitness and wearables 8)Remote data monitoring
9)Cloud-based Hospital Hygiene System and  To read more on this go here

#NinjaTips - Xamarin Forms: Creando una app desde cero (1 de N)

Al fin he retomado mis videos de NinjaTips en Channel 9. Espero que les guste esta nueva etapa avanzando un poco mas rapido y viendo como construir y evolucionar una app de verdad.

Encuentra todos los videos en Channel 9 > https://channel9.msdn.com/Niners/soreygarcia