The European App Economy to provide 794,000 Jobs across Europe

According to a recent research report from Vision Mobile on The European App Economy  reveals the " impending Boom in the Mobile App Job Market Job Boom.

1. Across  European Union, global revenues from the app economy reached $56B in 2012 with over a quarter of these revenues being generated in Europe.
2.  With a 25% share  of the app economy,530,000 thousand jobs have been  directly related to the app economy in 2013
3. By 2015 there will be 794,000 jobs across the whole economy  out of which 529,000 jobs will be  direct Mobile App Economy jobs
4. Out of  529,000 jobs, 60%  will be for  developers and engineers
5. Europe Mobile App  will churn out  Revenues of more than €10 billion per annum  EU28 by 2014
6. By 2016  as the EU app economy matures and startups grow, the demand for functional verticals like  sales, marketing, customer relations, finance and HR  will grow by 35%

3 Cisco CCNA certificates to boost your career in Networking

By Sarah Morgan

The CCNA is a consistently well-regarded industry certificate, assessed and supported by Cisco, an industry behemoth with 45% market share for products in the networking and communications sectors. The CCNA is an immensely popular certification amongst network professionals, but why should you actually bother with it?

A CCNA cert will not only prove and document your own knowledge, you’ll demonstrate to your boss that you have the skills and drive to progress in your career. It could even be that crucial bargaining chip to secure a raise. Having one of the CCNA certifications on your resume will help you stand out from others when applying for the same job and proves to the hiring manager that you have the requisite skills in networking.

Any one of the CCNA certifications could be the jump start you need to move up in your career. 

'A brief introduction to Cisco's associate level certifications'

Image courtesy of mconnors/ morgueFile

Cisco CCNA Security

Prerequisites - Any valid CCENT, CCNA Routing and Switching, or any CCIE certification.

The CCNA Security certificate demonstrates to organisations that you possess valuable skills involved in the implementation and maintenance of secure networks and server architecture.

With an increasing number of industry and government compliance mandates becoming necessary, even a basic level of network security can prove critical in accelerating your career. Complying with well-known security standards can provide a massive bonus to organisations; who are often more than willing to pay for someone with the skills – In the UK, Network Security Engineers earn an average salary upwards of £48,500.

As part of the certification, you’ll prove skills in the installation, monitoring and troubleshooting of network devices in order to maintain confidentiality and availability for both data and device.

Cisco CCNA Wireless

Prerequisites - Any valid CCENT, CCNA Routing and Switching, or any CCIE certification.

The wireless job market has been expanding at pace for years with companies of all sizes upgrading their infrastructure to include wireless. A study by Canalysshows that Wireless LAN shipments will represent 18% of all enterprise networking value in 2018. As one of the leaders in network innovations, it will come as no surprise that Cisco is already the market leader and actually account for 53%of wireless shipments.

Having a CCNA Wireless certificate on your resume will make it clear to prospective (and current) employers that you can implement and maintain wireless network technology.

If you already work with Cisco network infrastructures the CCNA Wireless will set yourself apart from other candidates and demonstrate a broad range of skills. Alternatively, if you’re already working within the wireless field with other vendor platforms, and you’re interested in expanding into Cisco’s technology, this certificate could prove crucial.

The CCNA Wireless certification demonstrates your knowledge in WLAN fundamentals, basic WLAN security, installation of Cisco LAN networks and WLAN maintenance.

Cisco CCNA Voice

Prerequisites - Any valid CCENT, CCNA Routing and Switching, or any CCIE certification.

Whilst better known for their network products, Cisco is also a major provider of Voice over IP (VoIP) to enterprises. The CCNA Voice cert is your first step to a career in voice networking. You’ll demonstrate you have the skills needed to deploy and maintain a Cisco Voice infrastructure using technologies like: Voicemail solutions, IP PBX and IP Telephony.

This certification confirms you have the required knowledge for specialized roles in voice technology. It’s a specialised sector, but one that pays well - Cisco Voice Engineers earn an average salary of £40,000 in the UK.

Now’s the time to get an official Cisco certification

The UK’s GCHQ (Government Communications Headquarters) security arm has just approved a number of CISCO products as secure. The certification allows the products to handle information up to the UK governments “Official” classification and will likely provide a big boost to the value of the Cisco brand.

The Cisco-certified will be amongst those reaping the rewards of this new government support. So what are you waiting for, ride the Cisco wave and get certified. 

About the Author:       
Sarah writes for Firebrand Training on a number of IT related topics. This includes exams, training, certification trends, project management, certification, careers advice and the industry itself. Sarah has 11 years of experience in the IT industry. 

"Motorola Germany "Moto X and Moto G carring Android 5.0 L update turns out to fake

This chart from Techbuffolo shows the Fragmentation in Android Devices

A recent post on Android L being integrated on Moto X and Moto G Android 5.0 L update was confirmed by many technology sites

It said  "Although Google did not spill any important details about which handset will be carrying the Android L during its I/O keynote on Wednesday, Neither did it the name  new mobile operating system is, or its version number – and which handsets would be carrying the Android L"

The earlier post had claimed It said that   the android L would be available at Moto X and G

• Motorola Germany confirmed on Facebook that the Moto X and Moto G will both receive the Android L update later this year, referring to the update as Android 5.0. “Android 5.0 arrives in autumn on Moto X and Moto G,” Motorola Germany wrote

However it seems that this news was fake Android Authority posted this last weekend

As it turns out, Motorola has yet to formally speak up about its plans for Android L, and the Facebook account for “Motorola Germany” has been outed as a fake.

 Here’s a statement from the real Motorola: 

• "Unfortunately, we have found that a Facebook profile under the name Motorola Germany with the following URL facebook.com/MotoDACH/ was created. We would like to point out that this is not an official Motorola site and expressly distance ourselves from said content. All relevant information about Motorola can be found only here on this pag

How many Dollar does the worlds biggest company earns per second

How much revenue do you think the " World Biggest Corporations" earn every minute, This interactive  chart from economist shows how    much  the  biggest  companies earn in  each  second.

In each second this is what the biggest companies earn

1.  Walmart collects $15,054, 
2. Google garners $1,897 and tiny
3. Twitter ekes out $21. In the interactive chart below, companies race to reach $1m. (Partial spoiler alert: the winner clocks in at 1 minute 6 seconds.) 

It offers a fresh look at the relative commercial power of big companies. Professional investors are aware—hopefully—of these differences. But others may be surprised by some of the relationships. Coca-Cola earns more than PepsiCo despite fewer sales. Boeing and Airbus enjoy about equal revenue, but the American firm is much more profitable. For more, read the “charticle” in the latest issue,here.

Most valuable Top 10 Internet brands and their market value

According to the latest  data on biggest Internet companies , Google, Facebook and Amazon takes the top 3 spot.  The statistic  ( via statista ) shows that the market value of the largest internet companies worldwide in 2014. 

Google no 1 position was lead by a market value of  $377billion, followed by Facebook with 157billion. (  50% of Google market cap) This year  e-commerce company Amazon's market value was 144 billion U.S. dollars whereas market leader Apple was valued at 529 billion U.S. 

Walmart Slashes iPhone 5s by $50, 5c to retail at $29

Walmart is cutting the price of the iPhone, according to Engadget. The entry-level (16 GB) iPhone 5S will cost $99 with a two-year contract contract. The entry-level (16 GB) iPhone 5C will cost $29 with a two-year contract. 

If you've been  waiting to  buy that iPhone for months eyeing some discount..  the time has come .Walmart is planning to  run huge discounts on 5c and 5s  iphone models  and make  it a bit more affordable beginning tomorrow.

While the 16GB iPhone 5c will be available in stores for $29 with a two-year contract (down from $49), while the 16GB iPhone 5s is expected to retail for $99, a 50-dollar savings.

 Walmart has run deals in the past, but this discount is permanent. The iPhone 6 is expected to be out in September. This usually leads to a slow down in iPhone sales since people can usually hold out for two more months. The iPhone 6 is expected to be a significant upgrade. Apple will reportedly deliver a two bigger models.

Google most ambitious Mobile OS, Android L now ready for release

Google's most ambitious Android release codenamed 'L' , is now available in the Android L Developer Preview. Released  on June 25, 2014, in  beta , for selected Google Nexus devices ,Android L its expected  to be a part of selected Google Nexus device  and  is expected for  manufacturing rollout  in late-2014

This has been year.s not clear what the name of the new mobile operating system is, or its version number – somesay it’s Android 5.0 Lollipop. It’s also not known what devices will be able to run it. Some of the salient features are 

1.     The Android L Screen elements will be able to simulate depth, with automatic shadows and scaling, but will also inherit elements of classic magazine typography and layout.

2.     The Android L  includes a redesigned user interface built around a responsive design language referred to as "material design. Among the new features the notification, can  now be accessed from  the locked screen.

3.     Among  other changes include a  radical new design, 5000 new APIs,  going beyond the mobile form factor. Android L will be contextually aware of its surrounding, plus voice is going to me a major input source.

 Internal changes were also made to the platform, with the Android Runtime officially replacing Dalvik for improved application performance, and changes intended to improve and optimize battery usage

Four great benefits of the PMP certification

By Sarah Morgan

Certifications are the perfect indicators of the skills, knowledge and experience you possess in your field of expertise. Whether you’re a network engineer, a software developer or project manager, certifications will always give you the edge over your competition, but this is not the only benefit.

Project Management Professional (PMP)

PMI’s PMP certification is one of the most prestigious and popular credentials in the project management field. Due to its prominence, project management professionals, more often than not, are inclined to add PMP to their collections. However, getting the cert is not easy, so it’s best to familiarise yourself with the benefits to help you through the process.

Entering new circles: Indirect benefits, such as this one, are often overlooked, even though they can turn out to be extremely valuable. Picture this; you are training to get your PMP certification where you meet fellow “PMP-to-be” candidates. This is a fantastic networking opportunity, because you are working towards the same goal, which may be true outside of the classroom as well. Once you have the certification, you are in the elite community of PMPs, where you can continue networking with likeminded professionals.

Prestige and skills:The PMP course will teach you new skills, which you’ll be able put into practice as soon as you’re out of the classroom. But that’s not all! Your certification will also give your personal prestige, as well as your CV a mighty boost. There will be times when those three letters next to your name will be the reason why you are hired over another consultant or freelancer.

Continuous learning:Recruiters, managers and executives are always seeking professionals whose appetite for knowledge is insatiable and who never want to stop learning. Learning is the key to staying on top of what’s changing and evolving around you. Preparing for the PMP certification is a demanding process and it’ll put you in the habit of pursuing knowledge. Never stop learning and you’ll be always a step ahead.

Higher salary: Okay, you would definitely think of this benefit, but we still need to talk about it, because the figures may surprise you. So, intangible and indirect benefits are great, but the most noticeable measure of your career progress is the amount you earn. Adding that PMP credential next to your name can quickly lead to a 20% increase in your salary or billing rate if you’re a consultant. According to itjobswatch.com PMP certified project managers, on average, earn over £58k per year. But that’s not all, 10% of PMPs get even higher paychecks. Experienced, capable and committed project management professionals are offered a salary of more than £85.

Network with your PMP peers, keep learning and exploit all the benefits of your PMP certification, and you can belong to that elite 10%.

Need some inspiration? Watch this video of some of the greatest projects in the world:

About the Author:       
Sarah writes for Firebrand Training on a number of IT related topics. This includes exams, training, certification trends, project management, certification, careers advice and the industry itself. Sarah has 11 years of experience in the IT industry. 

Microsoft CEO " Nadella " Launched ' Skype Translator

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As Microsofts CEO   ends his honeymoon Nadella is slowly coming out  of the shadown of  steve ballmer .. .Microsft has just unveiled some new products, as he  unveils what he refers to as " the new microsofts " web3.0 initiatives..This infographic provides an insights in the " new product launches by Microft under Nadella

Nadella took over Microsoft ' that is incresingly been sen by its competitors and industry analysts as a sleeping giant that  is seem as a technoloy 1.0 company who is still struggling to create its own relevance   in a world dominated by the new giants of Silicon Valley. Howeve it seems  the sleeping giant has awoken, first with Office on the iPad, then with new versions of Windows, then with Cortana, Surface 3, and on and on, five months of announcement after announcement.


One of the recent ' initiatives launched   by Nadella  is with Microsoft's new real-time translator for Skype conversations.. With Skype  user base of more  than 300 million users clocking in around one trillion conversation minutes every month is  huge "


Skype Translator, as it is currently called, allows speakers in different languages to hear the other’s words spoken in their own language, according to a demo introduced by chief executive officer Satya Nadella at the Code Conference technology gathering



Among  one persistent problem that has always prevented people from all over the world from truly connecting with one another is the language barrier. With Skype Translator, Microsoft is traversing into previously uncharted territories and could be bridging the gap other companies have tried to close but failed .Whether Microsoft will be able to " plug the gap in the market. only time will tell

5 Tips to Increase your leads from social media

Social Domination: How to Conquer 'The Big 3' Social Media Networks from HubSpot

Social Media 1.0 vs Social Media 2.0 : What has changed for digital branding

While social media during 2007 to 2010 had been about broadcasting and conversation, posting photos and videos. The 2014 Social media is becoming immensely “ one to one conversation, " in real time" .. where brand loyalty do not mean a thing.You are what  your Twitter hastag mentioned you till yesterday night.Brands are using social web to understand conversations.. Conversations which consumers are having about the brand.. 

To find out “ how a video” of the brand uploaded by an amateur Stand up artist” goes viral, while they continue to spend a million Rupees in creating that one big idea.

Just when they thought the new creative will de clutter the market, an Instagram post” makes you feel “ the finalized copy which you approved last week, does not seem to reflect the “ creative 

Welcome to the social media, where the only thing you are learning is unlearning.. fast and furious... Today, even as marketers are slowly figuring out their strategies for the Big Four social media platforms, they are struggling with a Q&A forum like Quora, Instagram, Foursquare..Vine and Snapchat Instagram and Vine.

Apart from  Facebook, its Pinterest, Foursquare, Snapchat are making theur presence felt Twitter recently signed a $230-million deal with advertising network Omnicom while French ad network Publicis Groupe signed a $100-million deal with Instagram, in addition to its multi-year $500-million pact with Facebook. Those are the kind of deals that the world’s biggest newspapers and television channels would die for

Firebrand shines bright at Microsoft Apprentice of the Year awards

By Edward Jones 


Firebrand Apprentice Kimberley Bolton was honoured last night alongside Firebrand Apprentice employers Hitachi and Pythagoras at the Microsoft Apprentice of the Year awards.

Kimberley, 19 from Maidenhead, was crowned Microsoft Apprentice of the Year (Medium Business Category) after beating hundreds of nominees to claim the title. Working as a Junior Support Consultant for Pythagoras, she spoke to Firebrand after winning her award and said: 

“ Becoming an IT apprentice is the best thing I’ve ever done. I’ve gone from having no confidence and no IT knowledge to winning Microsoft Apprentice of the Year. I’ve really had to push myself, and now it’s all paid off. ”

Reflecting on Kimberley winning the award, her Supervisor Richard Francis said:

“ We’re very happy for Kimberley, but it was all down to her. She joined Pythagoras with the right attitude and that is what has led to her winning this brilliant award ”

The event was hosted at the House of Commons with Home Secretary, Theresa May and Microsoft UK Managing Director, Michel Van der Bel, presenting the awards. While passing on her congratulations to both Kimberley and Firebrand, the Home Secretary said:


“ Apprenticeships are incredibly important in helping young adults to develop skills in the workplace. Apprenticeships are hands-on and so much more about understanding what the working environment is all about. ”


Two Firebrand Apprentice employers, Hitachi and Pythagoras were also honoured at the awards. Pythagoras, after picking up Apprentice of the Year, were highly commended in the Medium Apprentice Employer of the Year category, while Hitachi were highly commended in the Large Apprentice Employer of the Year category.

The awards recognise the growing success of the Firebrand Apprenticeship program. Since launching in 2012, Firebrand has now helped more than 100 young people pursue a career in IT through its Apprenticeship program.

To enquire about hiring an IT Apprentice or becoming one yourself head to - http://www.firebrandtraining.co.uk/apprenticeships

For more information contact: 

Ed Jones


T: +44 (0) 844 888 1684
E: ejones [at] firebrandtraining [dot] co [dot] uk

About Firebrand Training 

Firebrand is a leader in Accelerated Learning, and has training centres in the UK, DACH (Germany, Switzerland, Austria), Nordics (Denmark, Sweden, Norway, Finland) and Benelux (Netherlands, Belgium, Luxembourg).  

Since its inception in 2001 the company has grown at an incredible rate with over £100 million training completed by more than 35,000 students with over 96% of our students reporting that Firebrand exceeded their expectations.

Firebrand Training runs more than 165 courses, from Microsoft Windows, Windows Server and IT support courses, through to Cisco, Oracle, Lean Six Sigma, PRINCE2, PMP, ethical hacking and Agile.
Firebrand Training has been named consecutively for four years running in the Top 20 IT Training Companies in the World by TrainingIndustry.com and has won the Institute of IT Training – Training Company Of The Year for three consecutive years. It is a Microsoft, Cisco and PMI partner, and Firebrand Training Nordics is Microsoft Learning Partner of the Year (2010, 2011 and 2012) and is the first Microsoft partner business to achieve this award three years in a row.

Unilever India's Kan Khajura Tesan, Digital Campaign Goes Viral

Until a few years ago most companies looked at online as yet another platform to air their TV commercials. This is not the case any longer. FMCG companies are looking at digital media as a separate platform to engage with their target audience. 

•  Perhaps the most successful digital campaign in the country by an FMCG company has been run by Hindustan Unilever (HUL). The consumer goods giant last year launched a free mobile radio entertainment channel called Kan Khajura Tesan, which can be loosely translated as Centipede Station, in Bihar and Jharkhand.
•  To access the content, a mobile phone user gives a 'missed call' - the call here gets disconnected automatically after two rings - on a given number. The user is then called back and gets to listen to songs, jokes and, of course, HUL advertisements. The idea behind the campaign was to reach out to consumers who do not have access to TV, radio or the print medium but have a mobile phone. 
• Over the past seven months the radio station has reached out to more than nine million subscribers and HUL ads have been heard 85 million times, the company says. HUL now plans to roll out the channel in other regions.

The State of Global Risk and Opportunities in the Insurance Market :

The matrix  published by Ernst and Young shows the list of nations and analysis of their potentian risk and opportunity, which takes into account the following parameters 1)insurance premium growth 2) macroeconomic environment 3) Regulatory change 4) Liquidity 

For most of the past decade, focusing on the BRICs seemed a simple strategy for insurance companies seeking to expand their business in RGMs. In 2007, the average growth of these four economies was 9.6%. Today, however, growth in the BRIC economies has slowed markedly, especially in Brazil and India. According to recent forecasts from Oxford Economics, the average growth rate of real GDP in the BRICs was 4.3% in 2012, and that rate is expected to rebound only modestly, to about 5.6%, between now and 2018.  However Brazil is considered  a country that " can continue to see a moderate to high growth ,as it has the third-largest forecast growth in insurance premiums in US dollar terms, following China and India

Growth in other RGMs will be affected by this deceleration.As the matrix below illustrates, countries such as China, the United Arab Emirates, Thailand, Malaysia and Mexico offer intriguing near-term growth potential, with modest risk. Nations such as Turkey and Indonesia offer even higher growth potential but also exhibit greater risks.

Safe cloud computing is great cloud computing – secure it with these certs

By Sarah Morgan

Earlier this month Tech Times and Top Tech Newspublished two articles regarding some newly surfacing concerns about security in the cloud. Do businesses have to be worried about storing their data in those remotely located servers? Is the cloud more risky than storing your data locally? This article will discover how cloud computing can be made safer with the help of the relevant certifications.

Data breach: could the cloud triple the odds?

The latest study (Data Breach: The Cloud Multiplier Effect) by the Ponemon Institute revealed that IT security professionals expect that moving their data to the cloud will increase the chances of getting hit by a data breach. In fact, the 613 surveyed pros agreed that an increased use of cloud computing could potentially triple the risks of a data breach.

Rajat Bhargava, co-founder of JumpCloud, said "When you don't own the network, it's open to the rest of the world, and you don't control the layers of the stack, the cloud - by definition - is more insecure than storing data on premises." This surely sounds alarming coming from a cloud security professional, but don’t go switching that local server in your basement back on just yet, because Chris Wysopal begs to differ.

Secure the “third-party element”

Chris Wysopal, co-founder and CTO of Veracode thinks: “Risky software, regardless of deployment method, is what is adding unnecessary risk to organisations.”

“Enterprises are right to be wary of third-party cloud applications. However, this should have nothing to do with whether they are in the cloud or not. Instead it is because they are produced by third-parties, and thus enterprises have less insight into the security that went into the development. If an enterprise wants to reduce unnecessary risk at their company, avoiding the cloud isn’t going to protect them – but taking a hard look at their software procurement policies and processes will.”

Image courtesy of ddpavumba/FreeDigitalPhotos.net

Get familiar with cloud security

As you can see, it is misleading to state and conclude that cloud computing – by default – brings greater risks to your business; you just need to thoroughly check your provider’s security standards and measures. But are you familiar with security in the cloud?

Learn all about security concepts, encryption technologies and access control methods on our cloud computing courses. Pick from the likes of CompTIA’s Cloud+ and Cloud Essentials or Microsoft’s MCSE: Private Cloud and you’ll learn everything you need to know about secure cloud computing. 

About the Author:       
Sarah writes for Firebrand Training on a number of IT related topics. This includes exams, training, certification trends, project management, certification, careers advice and the industry itself. Sarah has 11 years of experience in the IT industry. 

Q1, 2014 Internet Advertising Revenue in US records highest ever growth at 19%,exceeds $11.6 billion

Internet advertising revenues in the U.S. reached $11.6 billion for the first quarter of 2014,  which was an increase of 19%  over the same period in 2013, according to the latest IAB Internet Advertising Revenue   report

These  data  comes from  the Interactive Advertising Bureau (IAB) and PwC US. This is an historic first-quarter high and a significant increase over last year’s first-quarter revenue level, which was record-setting at $9.6 billion.

Mobile Internet Usage likely to hit 2.5billion by 2016,as spends on mobile exceed 15%

 

•  Gadgets are all set  to establish itself ' much  larger than the human .By the end of 2013,  by 2017 there will be nearly 1.4 mobile devices as against every human.

• Mobile marketing will account for 15.2% of global online ad spend by 2016. (Berg Insight, 2012)

• According to Gartner, Global mobile ad expenditure is forecast to be US$11.4b in

         2013, up from $9.8b in 2012, rising to $24.6b in 2016.

•  Asia will continue to be the largest mobile ad market, initially driven by Japan and South Korea, and later by China and India.

• eMarketer estimates that  by  2016, there will be a staggering 2.5 billion mobile internet users worldwide.