الأربعاء، 30 أبريل 2014

40% of online purchases done by tablets and smartphones has been through e-coupons, daily deals


According to the recent BIA/Kelsey Local Commerce Monitor  in their recent survey report on enablers that lead to increase in  online shopping  and how much impact does  a device play in the entire consumer life cycle across the digital medium
  • Devices. When going online for local shopping (to purchase or research local merchandise or services), 60.0 percent of consumers use laptop computers, 57.1 percent use desktops, 37.1 percent use smartphones and 19.4 percent use tablets.
  • Promotions and deals. About one-quarter (26.0 percent) of consumer local purchases in the last six months—in-person and online—were made through promotions or sales (such as discount deals, daily deals, coupons or similar discount offers).
  • Loyalty programs. Consumers report that they’re on a customer list (that includes contact information) of almost nine local businesses (8.8 on average).
  • Mobile apps. Consumers who own a smartphone or tablet report using 3.4 mobile apps on average for local shopping “on a regular basis.” These include apps like Yelp, OpenTable, ShopLocal and others.

5 Years of Online Advertising Spends in US : Past, Present and Forecast:2011 to 2016

Statistic: Online advertising spending in the United States from 2010 to 2016 (in billion U.S. dollars) | Statista
This statistic contains data on the online advertising expenditure in the United States from 2010 to 2012 with forecast until 2016. The source predicts online ad spending in the U.S. to reach 57.5 billion U.S. dollars in 2015.

UK SMB's Spends on Social Media on the rise, as traditional media spends slow down

UK Small and Medium Bushiness is increasingly spending their monies on social media, along with the traditional media. However that the media mix in terms of allocating budgets clearly seems to be changing. The diverse mix of different media being used is reflected in a Local Commerce Monitor UK study reveals UK SMBs use more than 5 different types of media to engage with customers.

 Social Media channels have registered big gains in usage among UK SMBs during the past 12 months, according to the second wave of the BIA/Kelsey Local Commerce Monitor UK™ (LCM: UK), the company's ongoing study of the advertising behaviors of small and medium-sized businesses (SMBs).
Over 40 percent (41.3%) of respondents to the online survey reported using Facebook, while LinkedIn (26.7%) and Twitter (22.3%) have also gained in penetration. Benefitting from the maturing technologies of social platforms, more than one half of UK SMBs say they are “extremely” or “very engaged” with customers on social media.
“This second wave of the survey reveals US and UK usage of new media — various online formats, including social — has become more aligned than disparate,” said Rick Ducey, managing director, BIA/Kelsey. “In 2011, for instance, UK SMBs used more traditional media, such as classified directories, newspapers and magazines compared with SMBs in the US. Since then, UK SMBs have increased their digital media budgets, with social channels gaining in importance.”

الثلاثاء، 29 أبريل 2014

Local Media Ad revenues to touch$158.6 billion in 2018, Digital to rise 33%


In its newly released U.S. Local Media Forecast (2013-2018), BIA/Kelsey forecasts local media advertising revenues to climb from $133.2 billion in 2013 to $158.6 billion in 2018, representing a compound annual growth rate (CAGR) of 3.6 percent. 

Digital ad  revenues from local advertising


Digital media continues to increase its share of total local media revenues, growing from $31.7 billion (23 percent) in 2014 to $52.7 billion (33.2 percent) in 2018. The forecast reports that revenue from traditional media, in aggregate, to slightly increase from $105.3 billion in 2013 to $105.9 billion in 2018 (CAGR: 0.1 percent). .

Social Native Ads To Grow Higher than Online Display Advertising









A  recent BIA/Kesley report came out with  the latest data which suggests that " Social Media" will play a huge part in the new evolving landscape. While Online display ad revenues in the U.S. will grow from $4.3 billion in 2013 to $6.8 billion in 2017, a jump  of 12.6% CAGR, as compared with Native  Social Ads which will grow more  than 2.5 times  to $5billion

Comparatively  during the same period, U.S. native social advertising, spurred primarily by Facebook’s Sponsored Stories and Twitter’s Promoted Tweets, will more than double, from $2.4 billion to nearly $5 billion, a 20.3% CAGR

In 2015 BIA/Kelsey projected that the US social native media spending would amount to around $3.7 billion, whereas the online display advertising spending will touch $ 5.5billion .The above graph compares the online display advertising compared with Native presents the social display and native advertising spending in the United States in 2012 and a forecast until 2017


The Biggest Challenger to Internet Economy" is not Government but" Data Vulnerability

Online Giant Target   announced that credit and debit card information for 40 million of its customers had been compromised.  In January, Nieman Marcus reported the theft of 1.1 million credit and debit cards by hackers who had invaded its systems with malware 
DATA VULNERABILITY AND DIGITAL ECONOMY




The latest findings from the Pew Research Center suggest that Americans are concerned about online security and a quite a few believe that they had important personal information stolen and many have had an account compromised. 


Findings from a January 2014 survey show that 18% of online adults have had important personal information stolen such as their Social Security Number, credit card, or bank account information. 

That’s an increase from the 11% who reported personal information theft in July 2013. 21% of online adults said they had an email or social networking account compromised or taken over without their permission.The same number reported this experience in a July 2013 survey. 

 The recently discovered Heartbleed security flaw is the latest in a long string  data vulnerability and breach of " online users privacy"

The Heartbleed  bug starts  affecting a widely-used encryption technology ,intended to protect online transactions and accounts, went undetected for more than two years. Security researchers are unsure whether or not hackers have been exploiting the problem, but the scope of the problem is estimated to affect up to 66% of active sites on the Internet.

The extent  to which " the online economy"  is being targeted , specially those  dealing in   online shopping  transaction and ecommerce gateways   has seen a rapid increases

Online Giant Target   announced that credit and debit card information for 40 million of its customers had been compromised.  In January, Nieman Marcus reported the theft of 1.1 million credit and debit cards by hackers who had invaded its systems with malware

الاثنين، 28 أبريل 2014

Facebooks 58% Revenues Now Come From Its Mobile Advertising


You will find more statistics at Statista

Infographic: Mobile Accounts for More Than Half of Facebook's Revenue | Statista
In the first quarter of 2014, mobile ads generated $1.3 billion in revenue, accounting for 59 percent of Facebook's ad revenue and 53 percent of the company's total revenue. Even more impressively, mobile ads accounted for more than 90 percent of the company's revenue growth compared to last year's first quarter. 

So apparently Facebook's mobile ad business has evolved to become the company's primary growth driver Growing a multi-billion dollar ad business out of thin air in less than two years is a pretty impressive achievement, one that Facebook's shareholders will surely appreciate. Growing a multi-billion dollar ad business out of thin air in less than two years is a pretty impressive achievement, one that Facebook's shareholders will surely appreciate.

الجمعة، 25 أبريل 2014

Adaptando la interfaz de usuario a diferentes tamaños y resoluciones en Windows Phone

El día de ayer fue el Evento Learn, tengo el video de práctica de una de mis charlas, así que se los comparto, espero que se animen a empezar a crear apps con Windows Phone 8.1.

Las demás charlas pueden visualizarlas en el sitio del evento, estarán en línea bajo demanda por unos meses.

How to plan your career - the next five years


By 

Whether you’re working your dream job or considering a career change, one thing is certain: you must plan ahead, if you want to be successful in the long-run.

“Where do you see yourself in five years?” – is this a familiar question? Of course it is, because everyone has been asked this question at least once in their lives. Although it may seem daunting at first, planning five years ahead can make a huge (and positive) difference.

If you’re an IT professional, certifications are very likely to be essential components of your career progress. Therefore you should put great emphasis on planning your future training. Consider the following points when thinking about new qualifications:
What do you have to learn in the coming years?
  • Do you need multiple certifications?
  • Do you have expiring certifications?
  • Polish your non-technical skills
  • How can you build your network of professionals?
Set SMART goals, but first…

Climbing the career ladder will involve a significant investment of your time, effort and money. Therefore, it’s advised to treat it as a business investment and set your expectations, goals and most importantly milestones with deadlines. To ensure success, your goals have to be SMART - Specific, Measurable, Attainable, Relevant, Timely.

However, it can be hard to set SMART goals without having considered the points listed above, so let’s see what you should keep in mind to come up with a great career plan.

Answer these questions to help yourself

1) What do you have to learn in the coming years?

Have you recently come across something particular that is likely to be a requirement in your field? This can be something related to new technology, an update to in-demand certifications or a completely new qualification. 

But don’t think about your current job only. Is there something you find interesting and can benefit you in the future? Think of a certification, that is not related to your current position or industry, but could kick-start your career in a new field.

You should definitely keep your eye on emerging technologies like big data or cloud computing and new certifications in these technologies. 

2) Do you need multiple certifications?

Sometimes one certification is all you need, but there can be situations when you need more to achieve your goals. Think of the ways how you could benefit from getting more certifications:
  • Get them done in one go and save time
  • Negotiate a deal/discount when you register for more than one course
  • Spend a few extra days to get a higher level cert or a combination

3) Do you have expiring certifications?

Some qualifications expire sooner than others and recertification ways differ as well. Microsoft's MCSE and MCSD certifications for example need upgrading every three years, while recertification timeframe for Cisco certs ranges from two to five years.

Not all certs require you to retrain or pass an exam in order to keep your credentials valid. Still, it's important to keep an eye on the certifications you already have, because it may be a long process to revive them. You should also look out for any retiring examinations, in case you’d need them before they stop running.

Plan ahead and you can avoid stressing out about deadlines and workload.

4) Polish your non-technical skills

When planning your career, it is important that you focus on skills that are not technically related to your job, but help you do it. Are you confident your messages are always clear and comprehensible? You would never imagine how improving your written or verbal communication could help you do your job. This is especially true if you’re a manager and you need to be certain that your employees understand what’s required of them.

Once you have identified the fields in which you need to improve, you can start thinking about the ways to do it. Do you need to attend a training course? Can you learn relevant skills on the job? But perhaps you've already got the skills you just need to perfect them.

You can develop your soft skills and get better at your job by using the resources of the National Careers Service or Mind Tools

5) How can you build your network of professionals?

Get your calendar out and circle some events where you could make new connections and exchange ideas with fellow professionals. If you’re not able to attend conferences, expos or exhibitions you should still try to network with people in your industry. The internet is full of great forums, such as Stack Exchange, Spiceworks, Microsoft TechNet or CertForums. You can also find social media groups, like CISCO CERTIFIED, or IT SECURITY EXPERT on LinkedIn and industry associations such as techUK, CompTIA or SIIA where you can get in contact with like-minded peers.

Building your network is important, but maintaining your existing one is even more so. Take a look at your contacts and make a list of those who you haven’t contacted in the last year. Give them a call; they may have heard some news you haven’t.

Plan before you plan

It may sound strange, but it makes sense. Make planning a habit, or better yet a ritual. Before you start planning, make sure that you’re away from all distractions and you can fully focus on where you want to be in the future. If you can do that, you’ll have a much easier time outlining what you want to achieve.

Create a to-do-list and include every step you need to take to reach your goal. Because training can be costly, it’s very useful to plan your budget so that you’re always on top of how much you can invest in yourself.

Last but not least, you should also consider mapping your career path so that you can refer back to it and see the progress you’ve made and how successfully you’ve coped with changes around you.

About the Author:       
Sarah writes for Firebrand Training on a number of IT related topics. This includes exams, training, certification trends, project management, certification, careers advice and the industry itself. Sarah has 11 years of experience in the IT industry. 

الأربعاء، 23 أبريل 2014

US Digital and Mobile Ad Spends for form 25% Media Spends

Total spending on US paid media reached $171.01 billion in 2013. eMarketer expects total media ad expenditure to rise 3.6% this year and maintain annual growth between 3.1% and 4.1% through 2017. This year is set to see investments in digital advertising and mobile devices, will total $42.26 billion this year, or nearly one-quarter of all ad dollars 



الثلاثاء، 22 أبريل 2014

Most Popular UK Websites vs Websites with.UK Domains

Highest Rank  portals in UK


The top 10 websites in UK with highest Traffic 

Top 25 web properties based out ofUK

Top 25 most popular WebSites with .UK Domain


Mortality Rates by Income level : Communicable vs Non Communicable Diseases

65%  of all cancer deaths occur in low- and middle-income countries. Lung, breast, colorectal, stomach and liver cancers cause the majority of cancer deaths.

In high-income countries, the leading causes of cancer deaths are lung cancer among men and breast cancer among women. In low- and middle-income countries cancer levels vary according to the prevailing underlying risks. In sub-Saharan Africa, for example, cervical cancer is the leading cause of cancer death among women. CancersDiseases  and Death Patterns
 Source : World Health Organization

In high-income countries, the leading causes of cancer deaths are lung cancer among men and breast cancer among women. In low- and middle-income countries cancer levels vary according to the prevailing underlying risks. In sub-Saharan Africa, for example, cervical cancer is the leading cause of cancer death among women.


الاثنين، 21 أبريل 2014

How Much the Big 3 Tech Titans Spends on Lobbying: Google Spends 2 times more than Microsoft and Facebook Together

Infographic: Google Heavily Outspends Tech Rivals on Lobbying | Statista
You will find more statistics at Statista

Google' ideology has become passe..these days  They dont really wish to  be called " Dont be Evil " nor it professes to be an internet company..  Their vision was to  let users manage information  and make it  simpler to use.. However not always.. as Google is not the same company has it  was  in 2001. That is clearly reflected in how much it faces in America's necessarily evil.. Spending on " Lobbying".

Take a look at this chart .In 2013 Google's $16 million spend was greater than what Facebook and Microsoft Spent together combined..or almost the same..This is 5 times higher than what Google spent in 2003

Microsoft's budget  on Spending remains  roughly the same with $10.5 million  spent on Lobbying in 2013, which is 60% lower than Google's $million

Facebook  the first time it  has spent on Lobbying with $16million. Amazon and Apple  with $3.5million.

UK Shows Decline in Most Active Monthly Users

The Most Active Digital Users in UK .39%  UK internet users considered to be the Most Active In terms of Engagement and Bounce rates
Online UK Users Decline
 Source :Nielsen; MediaTel


The UK's online population has seen a steady, if minute, decline over the last few months, according to data released by online measurement company Nielsen.
In February 2014 a little less than 39 million people accessed the internet in the UK, translating to a month on month drop of 1.1 million users.




Growth of Internet Users in Great Britain for the last 5 Years : 24%

 The Increase in Great Britain's net online Users was  3 million as compared  to last year Daily internet users in Great Britain 2006-2013 This survey represents the number of daily internet users in Great Britain from 2006 to 2013


Statistic: Number of daily internet users in Great Britain from 2006 to 2013 (in million users) | Statista

  Online Data Via Statista


The YoY growth in internet users in GB  went by from 29 million users to 36 million users with is a growth of 24% Growth in terms of Numbers.. n 2013, there were 36 million daily users. The chart shows the growth since2006, when there were 16 million daily users.

The Impact of "Panda Update" on Small and Medium Websites

Google Panda is a change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites" and return higher-quality sites near the top of the search results. Google Panda updates reported a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising.This change reportedly affected the rankings of almost 12 percent of all search results


Impact of Google's biggest disruption in traffic Rankings

الأحد، 20 أبريل 2014

Who Social Property Drives Most Ecommerce and Mobile Conversion

A recent post by Shopify shows why Pinterest remains the darling for ecommerce and online shopping sites After analyzing data from 25,000 Shopify stores, discovered that referral traffic from Pinterest to Shopify stores is equal to traffic coming from Twitter. Of the traffic from Pinterest, shoppers are 10% more likely to make a purchase compared to those who arrive from other social sites.

 Of those purchases, the average order is $80 – double the average order of customers coming from Facebook.


Pinterest among no 1 social site driving more ecommerce traffic


السبت، 19 أبريل 2014

Most Trafficked Travel Websites : Jan to March 2014

Travel is one of those industries where the Internet has had a great impac as it continues to grow into the   world's largest industries, powered by  smartphones, Mobile and real time technology and connected devices 

The Internet had a huge impact on the travel industry early on, as consumers swarmed to online travel agencies to find the best prices on flights and hotels, and took to online travel guides to plan their trips in advance. In 2012, online U.S. travel sales surpassed $100 billion, according to comScore

The blow data shows the top 10 Online Travel sites  in terms of traffuc

most trafficked  travel  sites
Online Traffic: Travel Industry

online travel sites
The Top 10 Online Travel Properties va experian charts

Compartiendo la pantalla de tu Windows Phone en Demos

Desde ayer fue compartido oficialmente el software necesario para compartir nuestro popio Windows Phone en demos durante las presentaciones, algo que esperabamos muchos speakers hace tiempo.

Ahora que los desarrolladores podemos tener accesso al Windows Phone 8.1 a través del programa para desarrolladores, observamos como en el dispositivo, en la zona de Settings o Configuración, hay una nueva opción "Project my screen", lo cual nos dejó la curiosidad si pronto podriamos usar esta característica, y así fue.

Antes de empezar descarga el cliente para tu PC, Project My Screen App.

Lograr conectar el dispositivo puede ser desde muy fácil, hasta un poco demorado, pero si se aseguran de seguir los pasos correctamente, funcionaá sin problema, lo dice alguien que lo intento hasta perder la esperanza, luego de eso me detuve un rato y con calma retomé las instrucciones y funcionó, solo faltaba un paso.

Los pasos fáciles serían, después de instalar, abrir Project My Screen App en tu PC, conectar tu móvil con el cable USB que usas para transferir los datos, y si todo va bien aparecerá en su teléfono este mensaje:


Al aceptar verán lo mismo que ven en su dispositivo, proyectado en su PC, incluso sus interacciones con táctiles y así mismo lo verán entonces en sus presentaciones.



Para activar la vista de sus pulsaciones, deben realizarlo en las opciones avanzadas de los Settings de su dispositivo.


Estos son algunos compando útiles en la app de escritorio, los pueden ver siempre presionando F1

Action/CommandKey
View the help screen
Quit to windowed mode
Toggle background image on/offB
Toggle the expanded screen modeE
Toggle full-screen modeF or +
Toggle the phone shell imageP
Toggle visibility of ‘touch dots’T
Display the current [desktop] frame rateR
Force orientation to landscape leftLeft arrow key
Force orientation to landscape rightRight arrow key
Force orientation to portrait upUp arrow key
Force orientation to portrait downDown arrow key
Reset orientation to match phone

¡No funciona!

Si les pasa como a mi, por más que intentan no les funciona, 2 cosas pueden pasar.

1. Tienen drivers viejos instalados
2. Tienen el driver de clave del Nokia Software Updater Retail instalado, si como yo tuvieron que actualizar su Lumia a Amber debido a que sus operadores no actualizan sus equipos.

Para desintalarlos, conecten el equipo y abran el Device Manager o Administrador de Dispositivos.


Para eliminar cada uno den click derecho y desinstalar y pongan especial atención, si tienen el driver Nokia USB, deben seleccionar Borrar el driver.


Igual desinstalen los otros drivers, no es necesario reiniciar el PC. Luego de esto, desconecten el móvil, abrán de nuevo Project My Screen App y vuelvan a conectar el móvil, entonces todo irá bien.

Si tienen más problemas, intenten removiendo el móvil en Devices and Printers en el Panel de Control, y también al reconectar después de instalar, cambiar el puerto USB donde están conectando el móvil.

:) Disfrutenlo.

Nota: Recuerden que si igual necesitan el Nokia Software Updater Retail deberán reinstalar el driver, y cuando necesiten proyectar su teléfono, simplemente desinstalen solo el driver Nokia USB.

الجمعة، 18 أبريل 2014

Top 10 Celebrity Twitter accounts with Highest Followers

Statistic: Twitter accounts with the most followers worldwide as of March 2014 (in millions) | Statista
via  Statista


This statistic presents a ranking of the most popular Twitter accounts as of March 2014, sorted by the highest numbers of followers. During that month, singer Katy Perry's account @katyperry had 51.83 million followers. In comparison, US President Barack Obama's account was followed by 41.85 million people.

Why 87% Twitter Users do not tweet more than once

According to data published by Twitter analytics firm Twopcharts, Twitter may have a stickiness problem. According to the data there is a large discrepancy betw

According to data published by Twitter analytic s firm Twopcharts, Twitters engagement is woefully low .. and user  stickiness is a bigger challenge Tweeter has been facing for quite some time now  According to the data there is a large discrepancy between  the number of accounts created and the number of accounts that actually remain active. 

Of the 284 million accounts created in 2013, only 37 million (12.9%) were still actively tweeting in February 2014. On the other hand, of the 4 million accounts created in 2008, 1 million were still tweeting in February 2013, indicating that early Twitter adopters are more likely to stick with the service

For the uninitiated  284 million accounts can have been created last year when Twitter only has 241 monthly active users: According to Twopcharts, there are around 980 million Twitter accounts, of which only a small fraction is actually active.

3 Ways to To Successfully Implement Long Tail SEO Keywords: Infographic

How To Successfully Implement Long Tail SEO [Infographic]:





الأربعاء، 16 أبريل 2014

Evento //Learn/ Windows

Como muchos de ustedes saben hace poco se realizó el Build, en el cual se hicieron muchos anuncios acerca de Windows Phone 8.1. Pensando en ello la comunidad de MVPs en conjunto con Microsoft, realizaremos un evento en diferentes idiomas para llevar algunos de esos anuncios e involucrar a los desarrolladores de Windows Phone en los nuevos cambios de la plataforma.

Ese evento es //Learn/ Windows, al cualquiero invitarlos a participar registrándose en el siguiente enlace:

bit.ly/LearnWindowsSpanish

Además de esto pronto se estará realizando también a nivel mundial una gran Hackatón, la cual será llamada //Plublish/ Windows y cuyas inscripciones también se encuentran abiertas.

La agenda de //Learn/ Windows, para el track en español estará acompañada los speakers Josue Yeray, Jose Luis LaTorre, Alex Casquete, Ivan Toledo, Roberto Alvarado y Yo ( :) ), a continuación les comparto la agenda del evento y los invito a acompañarnos y ayudar a comunicar a todos los hispano parlantes sobre este evento, de comunidad y para la comunidad.

1. Introducción a Windows Phone 8.1 (@joslat)
2. Construyendo apps Windows XAML (@josueyeray)
3. Controles y transiciones de páginas (@acasquete)
4. Ciclo de vida de las aplicaciones Windows XAML (@acasquete)
5. Listas (@ralvaradot)
6. Tiles y notificaciones (@itoledo)
7. Aplicaciones en segundo plano y multitasking (@soreygarcia)
8. Adaptando la UI a diferentes pantallas (@soreygarcia)

The Social Mobile Revolution : Top 3 Learnings

Many of the major social networks are seeing far more traffic and time spent coming from mobile devices than from desktops, as the mobile/desktop divide continues to grow. Among the largest social networks, only Linkedin and Tumblr maintain a majority share on desktop, while newer social networks such as Instagram, Snapchat and Vine are almost exclusively mobile.



Mobile and Social Media




Comparing social media usage by devices : Mobile vs Desktop

Multi Platform internet users form 56% digital media consumption

I
56% online media consumed by multi platform usage


In 2013 some of the most pronounced shifts in audience behavior occurred as consumers attempt to keep pace with the fast-evolving consumer technology trends.

 For the first time this year, multi-platform users (i.e. people who use both mobile and desktop devices) became the majority of the digital population — a milestone that was reached in April 2013. By the end of the year, a full 56%  of digital media consumers constituted the ‘multi-platform majority.’

 The multi platform devices have made online access ubiquitous , and this will have a tremendous impact on marketers specially across the developing countries and BRIC nations where the internet  explosion is yet to take off

Daiichi Gives Up Ownership of Ranbaxy, as Sun Pharma Takens Over


 Ranbaxy was fined $500 million by the US Food and Drug Administration (USFDA) for making and selling adulterated drugs".




Forbes India Magazine - Daiichi could be the biggest beneficiary of the Sun Pharma-Ranbaxy deal: "India’s Sun Pharma, headed by billionaire Dilip Shanghvi, announced its decision to acquire the troubled and scandal ridden  '  Ranbaxy Laboratories' from Japanese owners Daiichi Sankyo, in all-share deal valued at $3.2 billion. 

Sun Pharma is the biggest winner in this deal, as Ranbaxy still controls  21% in the domestic  The combined entity—the world’s fifth largest generic drug firm—will be more diversified with United States, Rest of the World and India contributing 47 percent, 31 percent and 22 percent of sales, respectively, initial analyst estimates reveal."



'Japan’s Daiichi acquired Ranbaxy from Malvinder and Shivinder Singh in 2008,who  held  the reins  from her father " Mohan Singh with the belief that its dominance in cheap generic medicines would boost the Japanese firm’s revenues

The firm, started by Bhai Mohan Singh in 1961, after taking it over from two Amritsar-based cousins a decade earlier, was once India’s largest manufacturer of antibiotics in the 1980s.

In the entire scsheme of things ,Daiichi stands to be the biggest beneficiary from the new deal by letting go of Ranbaxy ownership.Itis waging a constantly legal battles  It suffered losses for its Ranbaxy investment and failed to fully unlock Ranbaxy’s value.

Snapdeal.com acquires fashion products discovery platform Doozton.com - The Economic Times

Snapdeal.com acquires fashion products discovery platform Doozton.com -  Snapdeal.com has acquired the assets of Doozton.com, an online product discovery technology platform in fashion & lifestyle categories that helps people to discover trending products and designs from online stores of India. Last year, Snapdeal bought Shopo.in, an online marketplace for Indian handicrafts.








Snapdeal  ranks among the top 15 web portals in India in terms of traffic  and its users  spends who spends  an average of 7 minutes on its site according to Alexa.


Snapdeal post acquisition of Shopo, has managed to built a strong supply side for Indian handicrafts,memorabilia  and designer products  that address the niche market".


This is where the acquisition makes a lot of sense as "Doozton.com" offers online wardrobe suggestions, what to wear and what to buy for occasions such as for a date, for a wedding, among others. It also includes home decor and gifting products curated from the best of online stores across India of Doozton

الثلاثاء، 15 أبريل 2014

Mobile Advertising Trust Index : Demographic Comparison

.
Mobile Ads and Demographic factors
Mobile Advertising Trust Index

Only 3% of Americans completely trust the advertisements they see, read or hear, while 11% don’t trust them at all, according to the results of a survey conducted by YouGov. 

The survey found that among American adults who see any advertising at least once a month, 44% find them to be fairly (37%) or very (7%) dishonest, and half don’t trust them. The figures were fairly consistent across demographic groups, except one exception : the Black Americans

31%  of black Americans believed  the ads they see are dishonest, and an equal percentage don’t trust them



Hispanics are the next biggest Sweet Spot for Mobile Marketers are

Hispanics are the next big demographic market for Mobile according to a recent research by The IAB and Univision based upong a a qualitative survey consisting of 62 Hispanic millennials in markets including Los Angeles, Tampa and Columbia, SC. 

Considering the "sheer numbers . according to comScore, there are 17 million Hispanic millennials in the United States today that are roughly between the ages of 18-30 years old. Marketers are particularly interested in this demographic because the group over-indexes on mobile and gives marketers some insight into what marketing will look like in the coming years. 

Around 78%  Hispanics go online , which is an increase of 14%  as compared to 2009, when 64% consumers went online, according to the Pew Hispanic Center surveyAdditional data from Nielsen finds that 76 percent of U.S. Hispanic adults with a mobile device own a smartphone, up from 67 percent of the overall population. Per the research, millennials are receptive to mobile advertising as long as it is relevant and contextual to their everyday lives.

Chrysler to Launch three-dimensional augmented reality Apps at NY Auto Show



Chrysler will this week preview its upcoming three-dimensional augmented reality application at the New York Auto Show, marking an improvement from its previous Mopar AR Ram app. 


 The new app will allow visitors to experience the 2015 Charger and Challenger models on their own tablets or mobile devices, giving them the ability to custom design vehicles, take 360-degree tours of the interior and exterior offerings and test drive their cars on a virtual track. 



While several automakers have similarly adopted augmented reality to showcase modification options, Chrysler's self-proclaimed “Mopar” parts and accessories claims to be the largest aftermarket source of accessories designed and tested by the same engineers who created the automobiles.

Top 10 Best WordPress Plugins

: List of the top 10 Free WorldPress Plug ins

1)JetPack
2)KStats
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The Making of WordPress : Timeline and Evolution

Evolution and Making of WordPress;




With $42.8 billion Online Ad Spends, US Internet Ad Revenues Growr 17% YoY

US Online Ad Revenues  Jump 17% : US online spending continues to show "  good growth  as digital marketing revenues  in Q4 2013, jumped by  17.5% to reach $12.1 billion, the largest quarter on record, over  the previous Year   with digital sales  reached $12.1 billion



The trend seems to continue  as"Online advertising set yet  record high  in   the entire 2013 as Internet advertising revenues in  the United States totaled $42.8 billion 



While Q4 2013 accounting for approximately $12.1 billion and  Q3 2013 accounting for approximately $10.6 billion. Revenues for the full year of 2013 increased 17% over 2012





Annual revenues  for 2013 totaled $42.8 billion, $6.2  billion (or 17.0%)  compared to 2012
Total 2013  Q4  revenues  sets a record $10.6 billion set in the third quarter of 2013
Total
2013 fourth quarter revenues broke the prior quarter record of $10.6 billion
set in the third quarter of 2013 by  $1.5
billion