الأربعاء، 14 يناير 2015

Missed Call Service " ZIPDIAL"to become the 1st Indian Twitter Acquisition

"
missed call service set for Twitter India acquisition debut
ZipDial Mobile Solutions Pvt. Ltd, run by the 30-year-old entrepreneur Valerie Rozycki Wagoner, who hails from California’s Central Valley, along with her two co-founders., Sanjay Swamy and Amiya Pathak:

ZIPDIAL might becomes the first Indian company to be acquired by Twitter. The company   is the pioneer of the Missed Call service in India.. Zipdial provides brands and companies  the option of missed call .. which allows brands and marketers to  " use  it as a lead generation tool

Zipdial revolutionised the missed call concept which is particularly  relevant for indian mobile users and  tapping into the unique behavioural  insight  on   how consumers in India purchase .

Basically, a lot of residents in the country use prepaid cellphones. Each connected call and sent text costs money, so in a way to save costs... the users calls once and hangs up, whiile  the company  gets a lead and if converted  ,, this makes it one of the cheapest cost of acquisition. This is how the e the missed call was born. 

 According to tech site TechCrunch, the deal has been already closed with the monetary value ranging between $30 to $40 million.."

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