puma vs adidas : the family feud that led to biggest 2 sportswear brands

The Biggest Sports wear brand today  Adidas and Puma were actually founded by 2 brothers, Adolf Adi Dassler and Rudolf Dassler in the Bavarian city of of Herzogenaurach.The company founded by 2 brothers “Gebrüder Dassler Schuhfabrik” had made shoes for legendary athlete Jesse Owens during the Berlin Olympics in 1936  before the brothers separated
However  25 year old company  in the mid-1940s   broke up as Rudolf and Adi and set up rival shop across the river Aurach. Adi  Dassler  founded  Adidas, and in 1948 Rudolf  Dassler registered his new company as Puma.

How The Sports  Brands were named :Adolf Adi Dasssler , used a combination of his first and last name ( ADI and DASS) ,while Rudi Dassler initially tried to use his name Rudi, but changed into a more sporty and athletic sounding “Puma" Which in German represented a type of wild and aggressive animal with giant strides,

The tale of the family feud amongst the brothers grew to such extent that it is said , that the first question that would be asked to anyone entering, the town was whose shoes you were wearing. As the place Herzogenaurach became known as “the town of bent necks”