The above data shows the increase in digital ads and decrease in Traditional ads compared between August 2011 to February 2014
More than 9 in 10 companies believe that some form of data is essential to their marketing success, reveals a recent reportfrom Experian Quality Data. But, obviously, some forms of data are simply more essential than others. Not surprisingly, contact data is considered essential by most respondents connected to data management – who hailed from the US, UK, Netherlands, Spain, Germany and France
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