Why The PR Role in Your Organization Needs to Go Digital

 In the world of social media and Mobile App , how do you deal with a PR role in a organization. In todays age of technology,Twitter and Smartphones have made the " role of a PR  Guy almost redundant

How can you connect with journalists and News Agencies in the ever increasing noise of technology that seems to dim the voices of the "Traditional PR " and made it almost redundant

 So how do you reinvent the " Digital PR Role in Your Organization .

1)Monitor Google Trends: Any event which you wish to publish, broadcast or decimate needs to go online within 24 hours...  This  happens once the volume of searches are big enough ' to propel your brand  within the first  news searches

2) Use Social Tools To Track: Among many  websites which can track your Presence across the social PR landscape ..Social Mention  is what i use personally  This tool  analyses what consumers are saying about your  brand , bundles them under positive and negative sentiments, gives you the sources from where you are getting your maximum buzz  and helps you the get a holistic view of your brand

3)Use Twitter to Engage and not simply dissemate : Your  Twitter account should be doing much more than merely "manufacturing  drab stories" day after day , week after week. It should be a tool for constant engagement, for example , Video of your CEO explaining a new corporate development, feature your " HR Head on how ' They have launched a new initiative for new trainees ,

4) Use Social, Local and Mobile :  Your Company  has just launched a new product .. and have been getting rave reviews about it ...    can you create a social app, which can be shared across the web,  start a promoted tweet activity  " asking users to share using # Hastags ( with your Brand name ),

5) Incentivize  your "digital PR Channels : What about creating Mobile App... where users can  read the Testimonials or  interact with a video ..or create an app where  users  buying online "via  the website or mobile app are entitled  for a  15% discount for the first 100 online bookings